This Ad Aims to Discourage Text Messaging While Driving
Rahul Kalvapalle — April 10, 2014 — Social Good
References: mashable
This brutal 30-second ad aims to spread awareness about the dangers of text messaging while driving, a practice that can distract drivers and lead to disastrous consequences. The ad is part of National Distracted Driving Awareness Month, an initiative of the National Highway Traffic Safety Administration.
The ad features a trio of young people laughing and chatting in a car and seemingly having a good time. The driver then receives a text message, looks at her phone and fails to notice a stop sign. As a result, a huge truck approaching from the perpendicular lane broadsides the vehicle. The collision and its impact over the following seconds are played out in slow motion, effectively exacerbating the shock and emotion of the whole scene.
A police officer then appears in front of the camera and points out that while nobody likes to be stopped by the police, police ticket people for text messaging while driving to save their lives and the lives of other motorists.
The ad features a trio of young people laughing and chatting in a car and seemingly having a good time. The driver then receives a text message, looks at her phone and fails to notice a stop sign. As a result, a huge truck approaching from the perpendicular lane broadsides the vehicle. The collision and its impact over the following seconds are played out in slow motion, effectively exacerbating the shock and emotion of the whole scene.
A police officer then appears in front of the camera and points out that while nobody likes to be stopped by the police, police ticket people for text messaging while driving to save their lives and the lives of other motorists.
Trend Themes
1. Distracted Driving Awareness - Developing and promoting campaigns and advertisements to discourage texting while driving by showcasing the dangerous consequences.
2. Automated Safety Systems - Innovating and implementing advanced safety systems in vehicles, such as automatic braking, to mitigate the potential harm of distracted driving.
3. Virtual Reality Training - Creating virtual reality training programs for drivers to simulate and learn the dangers of distracted driving in a controlled environment.
Industry Implications
1. Automotive - Automakers can innovate and incorporate advanced safety systems such as automatic braking to reduce the potential danger of distracted driving.
2. Technology - Developing and implementing various technologies to discourage the use of phone while driving, including smart devices that automatically activate while driving.
3. Education & Training - Creating training programs to educate and raise awareness among drivers, especially youths, about the dangers of distracted driving to prevent accidents and save lives.
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