CLM BBDO Created a Website that Lets Viewers Simulate Drowning at Sea
Megan Facciuolo — April 24, 2014 — Social Good
References: sortieenmer & designtaxi
Popular creative agency CLM BBDO has figured out an interactive way to promote wearing a life jacket. The website they created starts off showing two people talking to each other on a boat at sea. You soon realize the video is through the one man's perspective and you are "him."
"You" get thrown overboard by accident, and it is your job to use your mouse pad to try and swim back up to the surface and stay there. The website simulates the mental and physical fatigue that a real person would experience when drowning, and it is terrifying. Eventually you drown and the ad ends with the message, "At sea, you tire faster than you think," and then encourages you to wear a life jacket.
"You" get thrown overboard by accident, and it is your job to use your mouse pad to try and swim back up to the surface and stay there. The website simulates the mental and physical fatigue that a real person would experience when drowning, and it is terrifying. Eventually you drown and the ad ends with the message, "At sea, you tire faster than you think," and then encourages you to wear a life jacket.
Trend Themes
1. Interactive Advertisement Experiences - Opportunity to create immersive and engaging ad experiences through interactive websites.
2. Emphasizing Safety Awareness - Opportunity to promote safety awareness by creating powerful simulations that showcase the potential dangers.
3. User-centric Marketing - Opportunity to personalize marketing campaigns by allowing users to become active participants in the storyline.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create impactful and memorable campaigns.
2. Safety Equipment - Disruptive innovation opportunity for companies in the safety equipment industry to leverage interactive experiences to educate and promote their products.
3. Digital Marketing - Disruptive innovation opportunity for digital marketing agencies to explore new ways of engaging consumers through interactive and immersive experiences.
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