This Anti-Bullying Campaign is Candid and Direct
Farida Helmy — April 9, 2014 — Life-Stages
References: behance.net & adsoftheworld
Kids can sometimes be brutal to one another and cause their peers considerable pain, either through physical or emotional bulling, as this candid anti-bullying campaign portrays.
Wanting to help raise awareness about the continuous issue of bullying, Vizoo Magazine and Brazilian advertising agency Camisa 10 teamed up to create this anti-bullying campaign using both a young boy and girl.
The campaign uses direct, simple and effective copy: "Be smart, you are not like that. Bullying. The worst part is when you start believing in it."
Using illustrations to enhance what kids see in the mirror when they start believing the hurtful comments, the campaign is effective because it honestly shows how bullying can directly affect kids and their budding self-esteem issues.
Wanting to help raise awareness about the continuous issue of bullying, Vizoo Magazine and Brazilian advertising agency Camisa 10 teamed up to create this anti-bullying campaign using both a young boy and girl.
The campaign uses direct, simple and effective copy: "Be smart, you are not like that. Bullying. The worst part is when you start believing in it."
Using illustrations to enhance what kids see in the mirror when they start believing the hurtful comments, the campaign is effective because it honestly shows how bullying can directly affect kids and their budding self-esteem issues.
Trend Themes
1. Anti-bullying Campaigns - There's an opportunity to disrupt the anti-bullying campaigns with more direct illustrations and effective copy.
2. Illustration-based Advertising Campaigns - Using illustrations to enhance advertising campaigns is a trend with significant potential as it helps to keep the message simple and effective.
3. Awareness Raising Campaigns - Raising awareness about social issues through advertising campaigns has tremendous potential for disruption and driving change.
Industry Implications
1. Advertising - The advertising industry has a significant and important role to play in the creation and deployment of effective campaigns aimed at creating social change.
2. Education - There is an opportunity for educational institutions to make anti-bullying a key component of their curriculum and drive a change in the way children interact with each other.
3. Non-profit - Non-profit organizations can take up the mantle of creating awareness raising campaigns around bullying and create a strong impact on society.
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