The June 2022 social media trends range from phygital mansion homes to digital universe tours and showcase how the advancement of social media is being leveraged by brands.
One intriguing example from the June 2022 social media trends comes from a brand dubbed Lalo. The new social media platform works as a digital scrapbook to memorialize loved ones for friends and family to share memories. Consumers can upload images, videos, voice recordings, and texts for free, but Lalo plans to implement a paywall for access to more storage space.
Another notable example comes from book retailer Indigo. The brand recently joined forces with social media platform TikTok Canada to launch the new #BookTok Book Club. The hashtag has gained notable popularity in recent years and enables users to share book recommendations.
Top 50 Social Media Trends in June

50
Live Streaming Beauty Mirrors
The Hydro Silk Unfiltered Beauty Mirror Shares Unedited Content

49
Phygital Mansion Homes
The MetaReal is a First-of-its-Kind Home with a Direct Digital Counterpart

48
Flagship Smartwatches
The Google Pixel Watch Boasts Health-Tracking and Connectivity Features
47
Social Video Creators Tools
Meta Announces the Launch of All New Creators Tools for Reels
46
Livestream Shopping
YouTube Unveiled New Shopping Features During Its 'Brandcast' Event
45
Artistic Team-Based Games
Theorycraft Games Announced Loki, a Project Inspired by MOBA Games
44
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
43
Artistic Hamburger Competitions
HEINZ's is Offering $25,000 Through its Art of the Burger Contest
42
Collectible Phygital Apparel Tokens
adidas Released a Collectible 'Into the Metaverse' Perk
41
Anime-Branded Collectible Figurines
Funko Announced a New Set of Collectible Hunter x Hunter Toys
40
Mechanical Number Pads
Keychron Debuted the Q0 Hot-Swappable Numpad with a Sturdy Build
39
Safety-Focused Electric Scooters
'Scooway T8' Provides Highly Comfortable and Secure Rides
38
Lifelike Digital Avatar Builders
Mint Your Digital Twin with Trace Network Lab's 'Buddy'
37
Influencer NFT Trading Cards
Two OnlyFans Execs Partner to Launch Zoop, an NFT Influencer Platform
36
Virtual Restaurant Loyalty Programs
Wow Bao Debuted the Industry's First Virtual Loyalty Program
35
Quieter Handheld Gaming PCs
Valve Updated the Steam Deck with a Quieter Fan Standard
34
Celebrity-Branded Gaming Consoles
Xbox Canada and Roy Woods Unveiled an Exclusive Capsule
33
Pride Fashion Dolls
The Bratz Pride Collection Two-Pack Features a Stylish Same-Sex Couple
32
Video-First Social Media Platforms
The Mixo App Was Created for Food Content
31
Blockchain-Based Western Games
Gala Games Announced 'Grit' for the Epic Games Store
30
Y2K-Inspired Denim Collections
COACH Launched a Signature Denim Collection Full of Nostalgia
29
Phygital Wine NFTs
WIVA by WiV Technology Merges Wine Collecting with the Blockchain
28
Blockchain Game Development Studios
Metatheory Raised $24 Million to Create High-Quality NFT Games
27
AI-Powered Mental Health Apps
Mindbud Guides Individuals to Better Understanding Emotions
26
Digital Universe Tours
SpiceVR Created a Detailed Virtual Reality Experience Based on the Universe
25
AI-Powered Staring Contests
KitKat's Absurd and Fun Blink Break Encourages Gen Z to Take a Break
24
Oceanic Sports Sneakers
New Balance Debuted the Ocean Blue Colorway for the KAWHI 2 Sneaker
23
Branded TikTok Book Campaigns
Indigo and Tiktok Canada Launch Indigo’s First #Booktok Book Club
22
Live Video Game Events
Epic Games Announced the 'Collision' In-Game Event for Fortnite
21
Private Family Media Apps
Lalo Launches an Application to Memorialize Your Loved Ones
20
True Remote Collaboration Tools
Switchboard Elevates Virtual Meetings with Simulated Desktops
19
Immersive Soccer Fan Platforms
This Virtual Platform Brings Real Madrid's Fans Closer to the Club
18
Geometric Game Updates
Terry Cavanagh Released the 'Neo Update' for Super Hexagon
17
Rapper Gaming Collaborations
Babyface Ray is Now a Well-Known Rapper Making Waves Across the U.S
16
Globally Inspired Gourmet Recipes
Chef Stephanie Izard Partners with Instant Brands on YouTube
15
Virtual Payment Cards
Google Announced Virtual Credit Card Counterparts to Physical Cards
14
Creator-Focused Social Media Features
LinkedIn Announces the Launch of New Audio Events Feature
13
American Esports Partnerships
WePlay Esports Partnered with OTK Media as it Entered the U.S Market
12
Collaborative Social Media Features
Snapchat Shared Stories Allows for Easier Memory Sharing
11
AI-Powered Note Applications
Microsoft Announced a Set of Updates for its OneNote Service
10
Cryptocurrency Fast Food Payments
Chipotle Now Accepts Cryptocurrency Through the Flexa Platform
9
Inclusive Therapy Funding Programs
Hinge Launches a Fund to Aid Marginalized Therapists
8
Indian Esports Partnerships
GodLike Esports Partnered With Rooter for Exclusive Streaming Rights
7
Vampire-Themed Survival Games
Stunlock Studios' V Rising MMORPG Launched in Early Access
6
Studio Developer Mergers
Zynga Merged with Take-Two Interactive for $12.7 Billion USD
5
Free-to-Play Battle Royale Games
Fall Guys is Going Free-to-Play and Launching on All Consoles
4
Gaming Coaching Initiatives
Metafy Acquired GamerzClass to Launch Coaching Program for Gamers
3
Reimagined Horror Games
Capcom Announced the Resident Evil 4 Remake with a Darker Tone
2
Celebrity-Backed Plant-Based Foods
Beyond Meat Has Joined Forces with Comedian/Actor Kevin Hart
1
Community-Focused Sci-Fi Games
Hello Games Unveiled the 'Leviathan' Game Mode for No Man's Sky
Related Ideas
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Blonding Techniques-Focused Virtual Events
Cosmo Prof is Hosting Its Iconic Blonde Virtual Event
Decentralized Social Apps
Pixelfed Introduces Dedicated Mobile Apps for iOS and Android Users
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Social Media Post History
Time Machine X Lets You Explore and View Anyone's Past Tweets
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
AI-Powered Creator Platforms
TikTok Shuts Down its Creator Marketplace for the All-New TikTok One
Bespoke Wallpaper Collaborations
June St. George & Sunday Social Club Launch a New Collection
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Social Media Fitness Hubs
Peloton and Tiktok Boast the #TikTokFitness Peloton Hub
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Traveler-Focused Pet Hubs
Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Social Media Backup Platforms
SocialSafe™ Serves Content Creators and Fans
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Scrolling Video-Based Social Medias
Bluesky Launched a New 'Trending Videos' Feature
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Chromatic Inspiration Digital Platforms
The PANTONE Color Insider Tool Serves Color Forecasts
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Social Media Insight Trackers
Memenome AI Tracks and Simplifies Tiktok Trends Using AI
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Curated Secondhand Collections
The Digital House of Vinted Grants Members Access to Iconic Items
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Creator Discovery Platforms
Explore and Share Your Favorite Digital Creators With Fanzine
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
NFT-Powered Travel Applications
1World Online Debuts Its TravelVerse Platform at Expo 2025
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Dream Dorm Design Courses
Command Brand & Hannah Brown Inspire Students with "Delulu Design"
Interactive Music Awards Livestreams
The Skip Orange Carpet is Happening Ahead of the JUNOS
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Gen Z Media Agencies
Mediahuis Launches the Gen Z-Focused Creative Agency 72andSunny
Collaborative Digital Cooking Series
Pinterest x Taste of Home Partner for a Video Series
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Social Content Generator
Coso.ai Creates and Approves Weekly Social Content in Minutes
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Trip Planning Platforms
Pogo Travel Helps You Plan, Save, And Share Personalized Adventures
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
Exclusive Luxury Properties Previews
Home Team Luxury Rentals Debuts Coming Soon Properties
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Social Media Content Creators
Social Media Kit Simplifies Carousel Posts with Figma Templates
Social Music Experiences
Dila Connects Users by Creating Friendships Through Playlists
In-House Esports Media Agencies
G2 Esports Introduces the 62 Media House Agency for Esports
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Community Experience Hubs
Gradual Brings Events, Content, and Conversations Into One Platform
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Genuine Connection Platforms
Youmetalks Prioritizes Authentic Connection in a Digital Age
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Short Video Ad Insights
Explore Live TikTok Ad Trends and Optimize Campaigns with Adsmoss' Tools
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Social Media Account Marketplaces
TinySoko Offers Secure Social Media Transactions with Escrow
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend