Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Kanesa David — June 3, 2024 — Lifestyle
Mars Incorporated, a leading pet care product and service company, has partnered with the renowned travel guidance platform Tripadvisor to launch an innovative co-branded digital hub designed specifically for pet owners.
This new platform aims to inspire more businesses to adopt pet-friendly practices, addressing the gap where fewer than 1% of U.S. restaurants are listed as pet-friendly.
Accessible both online and via the Tripadvisor mobile app, the digital hub will feature city guides with pet-friendly travel tips and attractions developed in collaboration with the dog food brand Cesar. It will also include comprehensive guides for businesses on becoming more accommodating to pets and enhancing their pet-friendly offerings.
A standout feature of the digital hub is its use of artificial intelligence to power the "trip builder" tool. This tool lets users quickly curate personalized, pet-friendly travel itineraries, offering a seamless planning experience tailored to their needs and preferences.
Image Credit: Mars Incorporated
This new platform aims to inspire more businesses to adopt pet-friendly practices, addressing the gap where fewer than 1% of U.S. restaurants are listed as pet-friendly.
Accessible both online and via the Tripadvisor mobile app, the digital hub will feature city guides with pet-friendly travel tips and attractions developed in collaboration with the dog food brand Cesar. It will also include comprehensive guides for businesses on becoming more accommodating to pets and enhancing their pet-friendly offerings.
A standout feature of the digital hub is its use of artificial intelligence to power the "trip builder" tool. This tool lets users quickly curate personalized, pet-friendly travel itineraries, offering a seamless planning experience tailored to their needs and preferences.
Image Credit: Mars Incorporated
Trend Themes
1. AI-powered Travel Itineraries - The integration of artificial intelligence to create personalized travel plans introduces a smarter way to cater to complex user preferences.
2. Pet-friendly Business Guides - Providing resources for businesses to become more accommodating to pets could lead to a significant increase in pet-inclusive services.
3. Digital City Guides for Pet Owners - Creating city guides specifically for pet owners enhances the travel experience by highlighting relevant attractions and tips.
Industry Implications
1. Travel Tech - Innovations in travel technology can drive user engagement with personalized itinerary tools that cater to niche markets like pet owners.
2. Hospitality Services - Hotels and restaurants expanding their pet-friendly amenities may attract a growing demographic of pet-owning travelers.
3. Pet Care Products - Partnerships between pet care brands and travel services can foster new product opportunities that simplify travel experiences for pet owners.
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