Beyond Meat Has Joined Forces with Comedian/Actor Kevin Hart
Bryce Mason — May 12, 2022 — Lifestyle
References: livekindly.co & thedrum
Beyond Meat has joined forces with comedian/actor Kevin Hart and fellow comedian Spank Horton in a commercial to combat climate change. This funny trailer provides entertainment while also sparking discussion.
Hart is on the grill serving his annual cookout burgers in this teaser. However, this year he is breaking his tradition by using plant-based meats. This sparks a conversation with Hart and his friends, with Hart noting, "Most people won't change what they think is a good tradition — even if it's better for you."
The commercial continues with a montage of their previous fashion choices, ranging from afros, slacks, and button-down shirts, demonstrating how people progress over time.
The commercial ends with Hart proclaiming that he will change the world one burger at a time. These burgers packed with 20g of plant-based protein, less saturated fat, and zero cholesterol, are available now just in time for summer.
Hart is on the grill serving his annual cookout burgers in this teaser. However, this year he is breaking his tradition by using plant-based meats. This sparks a conversation with Hart and his friends, with Hart noting, "Most people won't change what they think is a good tradition — even if it's better for you."
The commercial continues with a montage of their previous fashion choices, ranging from afros, slacks, and button-down shirts, demonstrating how people progress over time.
The commercial ends with Hart proclaiming that he will change the world one burger at a time. These burgers packed with 20g of plant-based protein, less saturated fat, and zero cholesterol, are available now just in time for summer.
Trend Themes
1. Celebrity-backed Plant-based Foods - Celebrities are using their platform to promote plant-based diets, providing a disruptive opportunity in the plant-based food industry.
2. Climate-conscious Marketing - Marketing campaigns focused on combating climate change, such as Beyond Meat's collaboration with Kevin Hart, have the potential to disrupt traditional advertising strategies.
3. Progressive Branding - Using a brand's history to showcase progress and change, like Beyond Meat's commercial featuring Kevin Hart and his personal growth, can disrupt branding norms and attract new audiences.
Industry Implications
1. Plant-based Food - The plant-based food industry has the opportunity to partner with celebrities and leverage their influence to promote climate-conscious eating and disrupt traditional food markets.
2. Marketing - Climate-conscious marketing is a disruptive opportunity for the advertising industry, as it provides a new way for brands to reach audiences and promote positive change.
3. Branding - Progressive branding can disrupt brand perception and attract new customers, making it an opportunity for branding and marketing agencies to create new strategies and campaigns for clients.
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