Brands are developing alternative ways to market the most important meal of the day with original packaging concepts. Unique takes on product displays are particularly relevant to today's consumer who is known to make informed decisions within exceptionally crowded food and beverage spheres.
With redesigned cereal boxes and blunt bacon branding flooding this industry, there is no mistaking a strong will to be creative in numerous breakfast niches. As advertising is often what instantly stands out to shoppers, garnering attention in unusual and distinct ways is now indispensable.
Considering the diverse ways to apply inventive advertising strategies to a growing list of breakfast offerings, inventive packaging designs are seemingly endless, especially as young millennials continue to expand into multiple health categories.
11 Inventive Breakfast Packaging Examples

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Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids

10
Redesigned Cereal Boxes
The Kelloggs Special K Package is Reimagined by Designer Mun Joo Jane
9
Blunt Bacon Branding
Rachel Brown Updates the Danepak Packaging Design
8
Portable Milk Pouches
Gostyn Appeals to Kids and Parents with a Portable Packaging System
7
Squeezable Yogurt Packaging
The Cheerpack Yogurt and Dairy Packages are Convenient For Children
6
Autumnal Breakfast Branding
Table of Plenty's Breakfast Package Design is Evocative of a Harvest
5
Organic Oatmeal Packaging
4LIFE's Organic Food Packaging Embodies Vibrant Clean Eating
4
Mustachioed Food Packaging
Don Bidon's Fun Food Packaging Plays Around with Personality
3
Comic-Style Cereal Packaging
General Mills' Monster Cereals Get Makeovers from DC Comic Artists
2
Nutty Gluten-Free Breakfasts
The Unexpected Guest's Gluten Free-Style is Comical and Wholesome
1
Retro Muesli Boxes
Hubbards Originals Muesli Cereal Packaging Takes Cues from the Past
Related Ideas
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Crispy Oat-Based Cereals
Kellogg’s Oaties Come in Two Flavors and Stays Crispy in Milk
Oat-Based Creamer Rebrands
Oatly Introduces an Elevated Creamer Packaging Update
Lockable Pizza Boxes
Domino's Created Packaging with Security Codes to Protect Leftover Slices
Valentine's Day Cereal Lines
General Mills Unveils its Valentine's Day Line Across Multiple Brands
Breakfast Taco Kits
Old El Paso's All-in-One Kit Creates Flavorful, Satisfying Morning Meals
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Cereal-Flavored Bacon Products
Hormel Has Created New Black Label Cinnamon Toast Crunch Bacon
Breakfast-Themed Gummy Candies
Trader Joe's Just Added Bacon & Eggs Shaped Sweet Gummy Candies
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Nutritious Kids Breakfast Lines
Little Spoon Expands Its Product Line, Answering Consumer Demand
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Pancake-Warming Hoodie Sets
Holiday Inn Express Partners with Mr. Eatwell on a Pancake-Themed Line
Plant-Based Breakfast Menus
Alpro and a Michelin-Trained Chef Collaborated on Inspiring Eats
Irrisistible Chef-Crafted Cereals
Best Behavior Cereal is Made by and for Adults
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Cookie Brand Breakfast Cereals
Crumbl Cereal Was Created in Partnership with the WK Kellogg Co
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Collaboration Condiment Breakfast Sandwiches
The Heinz Brekkie Range is Arriving at WHSmith Stores
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Pillowy Breakfast Snack Products
Totino's Breakfast Snack Bites Come in Three Options
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
All-Day Breakfast Boxes
Belgian Boys' Breakfast All Day Pairs Mini Waffles with Babybel Cheese
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Easter-Themed Kitchen Collections
The Dash X PEEPS® Brand Capsule is Incredibly Adorable
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Heat-and-Eat Breakfast Sandwiches
Mason Dixie's Frozen Breakfast Sandwiches Elevate Fast Food
Grab-and-Go Pancake Cups
Belgian Boys' Pancakes & Go Cups are Made to Heat, Mix and Go
Trophy-Inspired Toaster Designs
The Pop-Tarts Bowl and Ge Appliances Collaboration is Cheeky
Protein-Enriched Breakfast Cereals
Cheerios Protein Cereal Comes in Two Flavors
Statement-Making Oatmeal Outfits
Quaker Oats Debuted a Porridge Dress at London Fashion Week
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Gigantic Rooster Breakfast Campaigns
Kellogg's See You in the Morning Stars Cornelius the Cockerel
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Savory-Sweet Bakery Sandwiches
The Panera Bread Breakfast Menu Has New Sandwiches and More
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Ready-To-Eat Breakfast Bowls
NuVue Foods Just Introduced a New Craver Bowl Line
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Convenient Breakfast Meals
Little Spoon Has Introduced New Breakfast Options for Youth
Nostalgic Classic Snacks
Back to Nature Received a Vibrantly Bold Rebrand
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Globally Inspired Microwavable Lunches
Bonduelle Lunch Bowls Entice Gen Z with Bold Flavors
Paper-Packaged Porridge Products
Everyday Essentials Porridge Oats Come in Plastic-Free Packaging
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Fruit-Forward Protein Breakfast Bars
KIND Breakfast Protein Bars Come in an Apple Cinnamon Flavor
Artisan-Quality Frozen Sandwiches
These New Red’s Sandwiches are Rolling Out Soon
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Chocolatey Cereal Snack Bars
Cadbury Brunch Choc Chip Bars are Sweetened with Chocolate and Honey
Savory Breakfast Cups
Incredifulls Share Scrambled Eggs, Cheese & Seasoning in a Bite
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Miniaturized Drink Mix Cereals
Nesquik Minis Cereal is Fortified to Support a Balanced Breakfast
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Spring Time Change Promotions
The Kroger Hour Back Boxes Ease Daylight Savings Woes
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Confection-Inspired Cereal Cups
These New Cereal Cups Come in Four Familiar Flavors
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Bread Brand Characters
Thomas'® Bread Introduces Thom, a First for the Brand's 144-Year History
Hearty Stacked Breakfast Sandwiches
Bruegger's Bagels Double-Stack Egg Sandwich is Indulgent
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Fruit-Forward Oat Bowls
Oakberry Unveils the New Overnight Oats Product in Two Flavors
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Paper-Made Pancake Packaging
Laîta Pancakes Now Come in Packaging from Walki
Functional Breakfast Cereals
Mighty Life Multigrain Cereal Supports Healthy Bones and Immunity
40s-Style Breakfast Diners
Alpro's Early Birds Diner Pop-Up Resembles a Famous Painting
Prepackaged All-Day Breakfast Products
Wall's Breakfast Range is Easy to Enjoy Out of the House
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Versatile Protein-Rich Breakfast Products
These Premier Protein Breakfast Products are Flavorful
Ready-to-Eat Breakfast Tacos
Tacodeli Grab & Go Offers Fast and Convenient Fare
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Burrito-Style Breakfast Sandwiches
Hardee's Homestyle Breakfast Burritos are Tasty and Convenient
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Bagel-Inspired Breakfast Sandwiches
The 7-Eleven Everything Bagel Breakfast Sandwich is Savory
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Text Message Cereal Campaigns
The Weetabix 'Have You Had Yours?' Campaign is Playful
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
V-Day Breakfast-In-Bed Bundles
UrbanStems and H&H Bagels Delivered the Breakfast in Bed Bundle
Heat-and-Eat Breakfast Sandwiches
Applegate Naturals Breakfast Sandwiches Come in Two Varieties
Breakfast-Focused Catering Menus
Schlotzsky’s Breakfast Catering Menu is Packed with Options
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Egg Mousse Breakfast Sandwiches
Joe & The Juice Just Unveiled a New Eggcado Breakfast Sandwich
Burger-Inspired Breakfast Menus
These Shake Shack Breakfast Sandwiches are Arriving in the UK
Convenience Store Breakfast Burritos
These New 7-Eleven Breakfast Burritos Come in Two Varieties
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Low-Cost QSR Breakfast Meals
Burger King $5 Breakfast Bundles Come in Three Options
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Gilded Free-Range Egg Packaging
Bird Bros Gloriously Golden Eggs Now Come in New Cartons
Athlete-Honoring Cereal Boxes
Wheaties is Adding Coco Gauff to its Iconic Orange Box