Brands are developing alternative ways to market the most important meal of the day with original packaging concepts. Unique takes on product displays are particularly relevant to today's consumer who is known to make informed decisions within exceptionally crowded food and beverage spheres.
With redesigned cereal boxes and blunt bacon branding flooding this industry, there is no mistaking a strong will to be creative in numerous breakfast niches. As advertising is often what instantly stands out to shoppers, garnering attention in unusual and distinct ways is now indispensable.
Considering the diverse ways to apply inventive advertising strategies to a growing list of breakfast offerings, inventive packaging designs are seemingly endless, especially as young millennials continue to expand into multiple health categories.
11 Inventive Breakfast Packaging Examples
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Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
10
Redesigned Cereal Boxes
The Kelloggs Special K Package is Reimagined by Designer Mun Joo Jane
9
Blunt Bacon Branding
Rachel Brown Updates the Danepak Packaging Design
8
Portable Milk Pouches
Gostyn Appeals to Kids and Parents with a Portable Packaging System
7
Squeezable Yogurt Packaging
The Cheerpack Yogurt and Dairy Packages are Convenient For Children
6
Autumnal Breakfast Branding
Table of Plenty's Breakfast Package Design is Evocative of a Harvest
5
Organic Oatmeal Packaging
4LIFE's Organic Food Packaging Embodies Vibrant Clean Eating
4
Mustachioed Food Packaging
Don Bidon's Fun Food Packaging Plays Around with Personality
3
Comic-Style Cereal Packaging
General Mills' Monster Cereals Get Makeovers from DC Comic Artists
2
Nutty Gluten-Free Breakfasts
The Unexpected Guest's Gluten Free-Style is Comical and Wholesome
1
Retro Muesli Boxes
Hubbards Originals Muesli Cereal Packaging Takes Cues from the Past
Related Ideas
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Lockable Pizza Boxes
Domino's Created Packaging with Security Codes to Protect Leftover Slices
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Cereal-Flavored Bacon Products
Hormel Has Created New Black Label Cinnamon Toast Crunch Bacon
Breakfast-Themed Gummy Candies
Trader Joe's Just Added Bacon & Eggs Shaped Sweet Gummy Candies
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Nutritious Kids Breakfast Lines
Little Spoon Expands Its Product Line, Answering Consumer Demand
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Pancake-Warming Hoodie Sets
Holiday Inn Express Partners with Mr. Eatwell on a Pancake-Themed Line
Plant-Based Breakfast Menus
Alpro and a Michelin-Trained Chef Collaborated on Inspiring Eats
Irrisistible Chef-Crafted Cereals
Best Behavior Cereal is Made by and for Adults
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Nutrient-Packed Veggie Cereals
General Mills Introduces the Cheerios Veggie Blends in Two Flavors
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Cookie Brand Breakfast Cereals
Crumbl Cereal Was Created in Partnership with the WK Kellogg Co
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Chewy Granola Cereals
Quaker Chewy Granola Brings a Favorite Snack to the Breakfast Table
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Pillowy Breakfast Snack Products
Totino's Breakfast Snack Bites Come in Three Options
Ready-To-Eat Breakfast Bowls
NuVue Foods Just Introduced a New Craver Bowl Line
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Convenient QSR Breakfast Wraps
The Burger King Breakfast Wraps are Arriving in Three Options
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
All-Day Breakfast Boxes
Belgian Boys' Breakfast All Day Pairs Mini Waffles with Babybel Cheese
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Cereal-Flavored Milk Drinks
Nestlé Sensations Come in Two Familiar Flavors
Heat-and-Eat Breakfast Sandwiches
Mason Dixie's Frozen Breakfast Sandwiches Elevate Fast Food
Grab-and-Go Pancake Cups
Belgian Boys' Pancakes & Go Cups are Made to Heat, Mix and Go
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Savory-Sweet Bakery Sandwiches
The Panera Bread Breakfast Menu Has New Sandwiches and More
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Convenient Recyclable Mueslis
Greiner Packaging Debuts Recyclable Pots for Tribe’s Protein Muesli
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Convenient Breakfast Meals
Little Spoon Has Introduced New Breakfast Options for Youth
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Nostalgic Adult Breakfast Products
The Ghetto Gastro Breakfast Collection is Headed to Target
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Paper-Packaged Porridge Products
Everyday Essentials Porridge Oats Come in Plastic-Free Packaging
Artisan-Quality Frozen Sandwiches
These New Red’s Sandwiches are Rolling Out Soon
Bunny-Shaped Marshmallow Cereals
Trix with Marshmallows is Suited for Breakfast or Snack Time
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Chocolatey Cereal Snack Bars
Cadbury Brunch Choc Chip Bars are Sweetened with Chocolate and Honey
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Confection-Inspired Cereal Cups
These New Cereal Cups Come in Four Familiar Flavors
Paper-Made Pancake Packaging
Laîta Pancakes Now Come in Packaging from Walki
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Bread Brand Characters
Thomas'® Bread Introduces Thom, a First for the Brand's 144-Year History
Cereal-Inspired Frozen Waffles
Post Pebbles Waffles Come in Fruity and Cocoa Flavors
Vitamin-Rich Breakfast Bowls
Sweet Nothings' Açaí Bowls Make Quick, Nourishing Morning Meals
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
On-The-Go Breakfast Bowls
Oscar Mayer Launched 'Scramblers' as a Premade Breakfast Product
Prepackaged All-Day Breakfast Products
Wall's Breakfast Range is Easy to Enjoy Out of the House
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Bagel-Inspired Breakfast Sandwiches
The 7-Eleven Everything Bagel Breakfast Sandwich is Savory
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
QSR-Backed Breakfast Items
Burger King Launches the New 'BK Breakfast Wraps' In Canada
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Retailer-Exclusive Product Packaging
Egglife Foods Revamps the Packaging for its Sam's Club Launch
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Egg Mousse Breakfast Sandwiches
Joe & The Juice Just Unveiled a New Eggcado Breakfast Sandwich
Freshly Added Breakfast Wraps
BK Breakfast Wraps Now Arrive in 3 New Variations
Burger-Inspired Breakfast Menus
These Shake Shack Breakfast Sandwiches are Arriving in the UK
Convenience Store Breakfast Burritos
These New 7-Eleven Breakfast Burritos Come in Two Varieties
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Extra-Meaty Breakfast Sandwiches
McDonald's Mighty Breakfast Sandwiches Come in Two Varieties
Branded Dairy-Free Initiatives
The Oatbox ResOATlution Challenge is Running Throughout January
Low-Cost QSR Breakfast Meals
Burger King $5 Breakfast Bundles Come in Three Options
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Breakfast-style Tater Tots
New Breakfast Tots are Currently Being Tested at Taco Bell
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Gilded Free-Range Egg Packaging
Bird Bros Gloriously Golden Eggs Now Come in New Cartons
Bodega-Style Breakfast Sandwiches
Jack in the Box Has a New Egg & Cheese Bagel Breakfast Sandwich
Ultra-Convenient QSR Breakfast Wraps
Wendy's Breakfast Wraps are Arriving at Locations in Canada
Low-Cost QSR Breakfast Deals
Wendy's Breakfast Biggie Bundles Offer Two Items for $3
Athlete-Honoring Cereal Boxes
Wheaties is Adding Coco Gauff to its Iconic Orange Box
Biscuit-Themed Breakfast Selections
IHOP Releases a Breakfast Menu Dedicated to Biscuits
Convenient QSR Breakfast Burritos
The Roy Rogers Breakfast Burrito is Packed with Fresh Fare