Kellogg’s Oaties Come in Two Flavors and Stays Crispy in Milk
Michael Hemsworth — January 10, 2025 — Lifestyle
Kellogg’s Oaties cereal has been debuted by Kellanova as its latest breakfast product for the UK market that has been developed with the nutritional and taste preferences of consumers in mind. The cereal comes in two varieties including Original Crunch and Choco Crunch, which are both HFSS-compliant to give them a nutrition-focused profile, and are crafted with a blend of oats and cereal flours. The cereals have a crispy, crunchy and satisfying texture that's reported to stay this way when paired with milk thanks to many months of R&D.
R&D Cereal Technical Manager Caroline Deeley spoke on the Kellogg’s Oaties cereal saying, "Our world-class R&D team has worked tirelessly to perfect the new Oaties recipe, bringing together delicious flavour, nutrition, and a unique texture that keeps its crunch. It’s been many months in the making, but we’re confident our new Oaties range will be well worth the wait."
Image Credit: Kellanova
R&D Cereal Technical Manager Caroline Deeley spoke on the Kellogg’s Oaties cereal saying, "Our world-class R&D team has worked tirelessly to perfect the new Oaties recipe, bringing together delicious flavour, nutrition, and a unique texture that keeps its crunch. It’s been many months in the making, but we’re confident our new Oaties range will be well worth the wait."
Image Credit: Kellanova
Trend Themes
1. Nutrient-enhanced Breakfasts - Breakfast foods are increasingly focusing on nutrition as consumers seek healthier morning options that don't compromise on taste.
2. Texture-optimized Foods - Innovations in food textures are gaining traction, with products like crispy oat-based cereals retaining their crunchiness in milk for an enhanced consumer experience.
3. Hfss-compliant Products - Products adhering to HFSS standards are on the rise, addressing health regulations while appealing to nutrition-conscious consumers.
Industry Implications
1. Cereal Manufacturing - The cereal industry is witnessing a focus shift towards healthier options with ingredients like oats that meet specific nutritional standards.
2. Food Research and Development - R&D in the food industry is ramping up efforts to deliver unique combinations of flavors and textures that appeal to evolving consumer tastes.
3. Health-conscious Consumer Goods - The market for consumer goods that emphasize health and nutrition, while offering appealing taste and texture, is expanding as consumer priorities shift.
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