Kellogg's See You in the Morning Stars Cornelius the Cockerel
Michael Hemsworth — December 17, 2024 — Marketing
Kellogg's See You in the Morning commercial has been launched in the UK as part of the brand's bold new visual identity that positions it as a true force to be reckoned with when it comes to breakfast. The ad was developed in partnership with Leo Burnett and features Kellogg's mascot Cornelius the Cockerel as a gigantic figure stomping his way around the UK. This sees the character walking with confidence and showing his personality in a bid to help position the brand as a bold frontrunner in the industry when it comes to breakfast.
VP, Kellogg's Cereal Jenn Carkner commented on the Kellogg's See You in the Morning commercial saying, "Breakfast is deeply personal, and with See You in the Morning, we’re celebrating the unique ways everyone approaches mornings. This campaign brings Kellogg’s iconic status to life in bold and modern ways, ensuring we remain a trusted and loved part of the breakfast table.”
VP, Kellogg's Cereal Jenn Carkner commented on the Kellogg's See You in the Morning commercial saying, "Breakfast is deeply personal, and with See You in the Morning, we’re celebrating the unique ways everyone approaches mornings. This campaign brings Kellogg’s iconic status to life in bold and modern ways, ensuring we remain a trusted and loved part of the breakfast table.”
Trend Themes
1. Mascot-led Marketing - Companies are using iconic brand mascots in gigantic proportions to create a strong visual impact and to reinvigorate brand identity.
2. Bold Visual Rebranding - Brands are adopting bold visual rebranding strategies to reposition themselves as leading players in highly competitive markets.
3. Personalized Morning Routines - The focus on personalized breakfast experiences is driving innovation towards more tailored and diverse product offerings that cater to individual preferences.
Industry Implications
1. Cereal Industry - The cereal industry is innovating with unique branding campaigns to sustain relevance among changing consumer breakfast habits.
2. Advertising and Marketing - Advertising firms are exploring creative storytelling techniques using beloved mascots to capture audience engagement in novel ways.
3. Food and Beverage - The food and beverage industry is embracing personalization trends, encouraging consumers to explore customized dietary preferences.
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