Don Bidon's Fun Food Packaging Plays Around with Personality
Laura McQuarrie — August 27, 2014 — Lifestyle
References: getbrand.ru & thedieline
The fun food packaging for Don Bidon is packed with personality, which comes from having a playful face for each product that's made up of different food items.
The packaging designed by Getbrand asks the question: "What personality inspires your breakfast?" Each food product has its own distinct identity, like an oatmeal packet featuring cheery berry features and a mint leaf mouth, or the chocolate spread, which has a face made up of chocolate bits and curls. Although the faces are subtle, their human qualities are emphasized with a speech bubble that calls their ability to speak to attention. Although there are a lot of characters to choose from, they're also easily distinguished by color and vivid product images on each tub, wrapper or packet.
The packaging designed by Getbrand asks the question: "What personality inspires your breakfast?" Each food product has its own distinct identity, like an oatmeal packet featuring cheery berry features and a mint leaf mouth, or the chocolate spread, which has a face made up of chocolate bits and curls. Although the faces are subtle, their human qualities are emphasized with a speech bubble that calls their ability to speak to attention. Although there are a lot of characters to choose from, they're also easily distinguished by color and vivid product images on each tub, wrapper or packet.
Trend Themes
1. Personality-driven Packaging - Creative packaging designs featuring characters made up of food items are becoming popular, presenting new opportunities for brands to stand out and engage with consumers.
2. Customizable Product Identities - The use of customizable product identities allows brands to connect with consumers on a personal level, addressing their specific preferences and tastes.
3. Humorous Branding - Incorporating humor into brand identity and packaging can distinguish products on the shelf and create a memorable experience for consumers.
Industry Implications
1. Food and Beverage - By using creative packaging designs to convey personality and humor, food and beverage companies can differentiate their products in a crowded marketplace.
2. Marketing and Advertising - Customizable product identities and personality-driven packaging creates new opportunities for marketers to engage with consumers and create memorable advertising campaigns.
3. Design and Branding - Innovative and humorous packaging designs require skilled designers and branding experts to create an effective and engaging product identity.
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