Gostyn Appeals to Kids and Parents with a Portable Packaging System
Laura McQuarrie — June 10, 2015 — Lifestyle
References: meggot.pl & packagingoftheworld
In order to give Gostyń a refreshing rebranding, the Meggot Creative Agency redesigned the way the company's milk pouch products are packaged. The biggest change involved swapping the squeezable aluminum tubes for a more lightweight and portable option with plastic. Stylistically, the type and images on the packaging also got a makeover to give them more appeal to a modern audience. One thing that remains constant is the prominence given to the "MILK," or "MELKO," which alludes to the concentrated milk product inside.
Although packaging a dairy product in this way seems reminiscent of a drinkable yogurt tube, a Doypack has been used instead, making it possible for the milk pouch to stand upright on its own like many other ready-to-drink beverages in this category.
Although packaging a dairy product in this way seems reminiscent of a drinkable yogurt tube, a Doypack has been used instead, making it possible for the milk pouch to stand upright on its own like many other ready-to-drink beverages in this category.
Trend Themes
1. Lightweight Packaging - Opportunity for companies to redesign packaging to make it more lightweight and portable.
2. Modern Rebranding - Opportunity for companies to update their packaging design to have more appeal to a modern audience.
3. Stand-up Packaging - Opportunity for companies to use stand-up pouches to make their products more convenient and accessible.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to innovate their packaging designs.
2. Dairy - Opportunity for dairy companies to explore new packaging options for their products.
3. Consumer Goods - Opportunity for consumer goods companies to incorporate stand-up packaging for their products.
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