"Hydrate, hydrate, hydrate. Drink as much water as you can." How often have we heard that? We know by now that water is crucial to our body's functioning, that it sharpens the mind, speeds up our metabolism and makes our skin beautiful, but we continue to have water marketed to us like we're picky children turning up our noses dramatically at a plateful of freshly steamed Brussels sprouts. Water has been packaged in every form, yet the fight to market the "best" water continues. The cluster below highlights some of the most unique water marketing we've featured.
While companies like Bling Water push to entice your yen for ultra luxury, others try to sway you to drink tap water from NYC. Others still opt for pure cleanliness by bottling rainwater from the cleanest skies on earth.
So, pour yourself a glass of water, and enjoy this cluster!
51 Innovative Approaches to Marketing Water
51
French Press Filtration Systems
'321 Water Bottle' for Portable, Potable Refreshment
50
Drinkable Lettuce
Salad Water Makes Staying Healthy Taste Green
49
Salt Water
The Secret Sexy Hair Styler
48
Bling Bling Water
47
USB Water Cooler
Keep Your Bawls Cool
46
Bottled Water For Dogs
Vitamin Fortified K9 Water
45
Ultra Luxurious H20
Fillico $100 Bottled Water
44
Aluminum Water Bottles
Cool For You, Good For the Earth
43
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
42
Eau Couture
Evian Teams With Christian Lacroix
41
Evian Ad
Quenching Thirst Or Libido?
40
Classy Water Gets Trashy
Perrier Ads
39
Oxygenated Bottled Water
OGO's H20
38
Intelligent Water Bottle
Your Hydration Coach!
37
Plastic Surgery H2O
Aesthetic Water
36
Another Bloody Water (Self-Deprecating Advertising
Revisited)
35
Old Water
10 Thousand BC Luxury Glacier Water
34
Magical Luxury Water
Madonna Spends $10,000 a Month on Kabbalah Water
33
Selling Bottled NYC Tap Water
Truth in Hydration for Tap'dNY
32
Plastic-Free Water Bottle
KOR ONE Hydration Vessel
31
Custom Labeled Water Bottles
The Ultimate Hydration Experience
30
LifeStraw: Innovative Drinking Straw Filters Waterborne Illness
29
Bottled Tap Water
MMMM
28
Eau Couture
Evian Teams With Jean Paul Gaultier
27
2 in 1 Water Vessels & Toy
Y Water Bottles
26
Designer Water
Evian Palace Bottle
25
Marketing Water to Kids
‘WAT-AAH!' is Jonas Brothers-Approved
24
Bottled Dinners
MEATwater
23
Hydrogen Water Sticks
For Extra H in Your H2O
22
Paper Water Bottles
The Brandimage ‘360'
21
Chocolate Water
Metromint Chocolatemint
20
Solar Purification
SODIS Water Filters
19
Fashion Water
Paul & Joe Design for Perrier
18
Water Virus Filters
The Portable LifeSaver Systems Cleans Out Bacteria
17
Flower Flavored Water
16
Cucumber Water
For Beauty, Health and Flavour
15
Honey Enhanced Water
Deluxe Honeydrop Makes a Healthy Pop Alternative
14
Wrist Worn Water Bottle
13
Beverages That Clean The Baltic Sea
Plup Water
12
Vitamin Enriched Water by Viz
Infuse Vitamins Yourself for Longer Lasting Energy
11
Rain Drop Collectors
Eco-Conscious Golden Design for Rain Water Harvesting
10
Solar-Powered Water Purifiers
Swedish 'Solvatten' Ensures Sipping Safety
9
Water Skin
Lighter Bottle Reduces Plastic Weight
8
Hawaiian Deep Sea Drinking Water
7
Life-Saving Water
Frank Water Funds Safe Drinking Water for Those in Need
6
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
5
Scientifically Sexy H20
DELO Booster Caps Infuse Your Water With Herbal Personality
4
$2,500 Water Bottles
Swarovski Vessel Features 10,000 Crystals
3
Drinking Pondwater
Jennifer Connelly for CharityWater
2
Detox Your Desktop
Clean Up Your Life With Evian
1
Free Radical Water
Mizu No Genso is Just Hydrogen and Oxygen
Related Ideas
Energy Drink Faucets
mio's TAP* Instantly Turns Water into an Energy Drink
Shifting Hydration Cup Concepts
The Conceptual Tilting Water Cup Encourages Regular Sipping
Filtered Water Pet Bottles
The Little Chonk Lil Gulp Offers Hydration for Dogs Anywhere
Blue Spirulina Drinks
BLUwater Beverage from FUL Foods is Rich in Antioxidants
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Countertop Air-to-Water Dispensers
The DrinkingMaker Atmospheric Water Dispenser is Three-in-One
Personal Water-Ionizing Bottles
The Piurify HydroGenator Bottle Infuses Water with Hydrogen
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Botanical Water Enhancers
Buddy's Plant-Powered Flavors Support Healthy Hydration on the Go
Next-Gen Hydration Bottles
air up's Award-Winning Gen2 PAB "Flavors" Water with Aromatic Pods
Eco-Friendly Bamboo Water Bottles
The Hey Dewy HYDRATE Water Bottle is Eco-Friendly & Leak-Proof
Beautified Water Filtration Systems
Beautiful by PUR Makes Water Filtration Aesthetically Pleasing
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Real-Time Hydration Wearables
Geca Tracks Hydration All Day and Alerts Users of Dehydration
Angled Grip-Friendly Water Bottles
The 'M2O' Bottle Design by Michael Young is Highly Durable
Earth-Sourced Premium Electrolytes
Instant Hydration Debuts with Four Distinctive Flavors
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Bubbly Caffeinated Beverages
WakeWater is a Sugar-Free, Sweetener-Free Energizer
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Portable Hydrogen Water Generators
All-In Nutritionals Has Launched the Hydro Bottle +
Space-Saving Hydration Solutions
Memobottle's Flat Water Bottles Revolutionize On-the-Go Drinking
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Low-Cost Water Purifiers
The Conceptual 'Edrop' Water Purifier Fits onto Any Bottle
Ocean-Bound Plastic Bottled Waters
NEO WTR Comes in a 100% Prevent Ocean Plastic Bottle
Hydrating Juice Beverages
Mott’s Active Blends Apple Juice, Coconut Water and Electrolytes
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Hot Dog-Flavored Sparkling Waters
The 7-Eleven Big Bite Hot Dog Sparkling Water is Unexpected
Limited-Edition Glass Water Bottles
evian Dropped Fountain of Youth Bottles with Pharrell Williams
Three-In-One Beverage Brand Sets
PureFinest Inc. is Preparing to Launch a New Line of Beverages
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Skin-Caring Water Filters
Filterbaby 2.0 Removes 99.9% of Contaminants from Tap Water
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Athlete-Approved Sports Drinks
Cizzle Brands Debuts CWENCH Hydration in Partnership with Athletes
Effervescent Protein-Enhanced Waters
Applied Nutrition Sparkling Protein Water is Vitamin-Rich
Recycled Chlorophyll Water Bottles
Chlorophyll Water Launched 100% rPET Bottles
Stylish Dual-Opening Water Bottles
The Stanley All-Day Slim Bottle Comes in Two Sizes
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Flavored Canned Cocktails
Bluebird Hardwater Expands Its Lineup with New Flavorful Offerings
Bladder-Equipped Hydration Shirts
Vessel Althetics Debuts the Innovative 'Hydroshirt' for Runners
Flexibly Filtered Water Dispensers
The 'Waterdrop A1' Dispenses Both Hot & Cold Purified Water
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sparkling Coconut Waters
Strange Water Makes Still and Sparkling Coconut Water
Summer-Inspired Sparkling Water Lines
Waterloo Sparkling Water Introduces Three New Flavors
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Canned Bamboo Beverages
Juno Bamboo Water Makes a Centuries-Old Natural Remedy Ready to Drink
Aluminum-Bottled Sparkling Waters
Flow Beverage Corp. Debuts the Flow Sparkling Water in 4 Flavors
Bulbous Clay-Made Water Filters
The Biologique Water Filter Comes in Two Size Options
Kitchen Water Purifiers
Bluewater's Kitchen Station 1 Removes Toxins & Enhances Tap Water
Dog-Targeted Hydration Packs
Slurps Features Three Distinct Organic Drinks for Dog Health
Hydrating Advent Calendars
The Waterdrop Advent Calendar Has Water Enhancers, Drinkware & More
Supermodel-Approved Lifestyle Collaborations
waterdrop Partners with Rosie Huntington-Whiteley
Asian-Inspired Hydration Supplements
ONLY Hydration's Hydration Supplements Draw on Asian Flavors
On-The-Go Portable Water Dispensers
The Dometic GO Hydration Water Faucet is Camp-Ready
Convenient Hydration Solutions
REFRSH Hydration is a Go-To Solution for Wellness and Recovery
Whey Protein Waters
TATU Hydrates and Supports Muscle Recovery After a Workout
Quartz Crystals-Charged Water
Lunae Sparkling Debuts Palo Santo Water That Supports Meditation
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Double-Filtered Drinking Water
FloeWater Shares a Taste of Next-Gen Filtration Technology
Next-Generation Hydration Beverages
Raw Hydrate is Formulated with Natural Electrolytes
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Summer-Themed Hydration Drinks
Electrolit Watermelon Lime is Arriving Now at 7-Eleven
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Healthy Hydration Skincare
Versed's Hydration Collection is a Simple Solution for Comfortable Skin
Revamped Alkaline Water Packaging
Perfect Hydration Alkaline Water Unveils its its New Rebrand
Hydrating Electrolyte Drink Mixes
GoHydrate Boasts Five Nourishing Drink Mixes
Super Natural Sparkling Drinks
YEW Blends British Water and a Hint of Fruit for Sweetness
Tire-Crafted Solar Stills
The Floating Solar Still is an Eco-Friendly Way to Purify Water
Hangover-combating Hydration Drinks
GLOW Sparkling Hydration is Your Ultimate Hydration Companion
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Sophisticated Drinking Vessels
The b, halfmoon Eau Carafe is Elegantly Curved for Comfort
Latin American Hydration Debuts
PepsiCo is Launching the Gatorlit Hydration Line
Alkaline Sports Drink Waters
Gatorade Water Has an Unflavored Profile with Hydrating Benefits
Child-Focused Bottled Waters
Perfectly Clear Dino Water Has Vitamins and a Sugar-Free Flavor
Fluid Intake Regulating Services
Aquarate Launched the 'Hydracare' Ecosystem for Patient Hydration
Everyday Hydration Boosters
Gatorade Hydration Booster Mixes Support Daily Hydration & Readiness
Hyper-Durable Hydration Bottles
The Hydro Flask Sport Bottle is Ready for Any Athletic Endeavor
Functional Aluminum-Packaged Waters
Water Almighty Has Seven Added Minerals and Electrolytes
Gigantic Leak-Proof Waterbottles
The HydroJug Pro Boasts a 73-Oz Capacity and a Leak-Proof Design
Tropically Flavored Hydration Solutions
Cure Introduces Its Newest Flavor, Tropical Punch
Hydrating Watermelon Lemonades
WTRMLN ADE is Clean, Cold-Pressed and Ultra-Replenishing
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Sustainably Produced Canadian Seltzers
City Seltzer Offers Flavorful Non-Alcoholic Sparkling Water
Ready-to-Drink Seawater Cartons
Mineral-Rich Deep Water is Packaged in a Plastic Alternative
Flavorful Functional Hydration Drinks
Essentia Hydroboost Comes in Three Flavors
Super-Hydrating Gel Moisturizers
Magic Water Cream is an Innovation for "Generation Dehydration"
Hydrating Ketone Beverages
Holy! Water is Enhanced with Adaptogens & Functional Mushrooms
Sparkling Water-Infused Recipes
Waterloo Sparkling Water is Sharing Unique Ways to Use Its Flavors
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Refreshing Cannabis Waters
Delta Cannabis Water Aims to Redefine Cannabis Consumption
Daily Hydration Drink Mixes
SOS Hydration Mixes Come in Fun Flavors Like Rainbow Sherbet
Iced Tea Water Enhancers
These New waterdrop Microdrinks Come in Three Flavors
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Scented Hydration Stickers
Sniff 'n' Sip are Aroma-Infused Stickers That Enhance Plain Water
Canned Water Kefirs
Agua de Madre Shares Sparkling Water Kefir by the Can
Sustainable Ocean-Made Bottles
NEO WTR Launches the New 100% Prevented Ocean Plastic Bottles
Sleek Water Dispenser Concepts
Lee Yi Chung Designs the Metapure Desktop Water Dispenser
Bespoke Hydration Solutions
Hydrata Electrolyte Beverage Co. Now Offers a 'Custom Blend'
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Exclusive Hydration Partnerships
Flow Beverage Corp. will Sponsor TIFF 2024 and 2025
Elevated Ranch Water Kits
The 1800 Most Awarded Ranch Water 2024 Kit Shares a Winning Recipe
Social Good Sparkling Waters
Barbet Debuts Artful Sparkling Water Flavors with a Charitable Focus
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Beverage-Boosting Tea Sachets
Tea Forté's Cold Brew Line Enhances Still & Sparkling Water
Hydration Tracking Tools
Water Watch Simplifies Tracking Daily Water Intake with Bottle Units
Flavorful Electrolyte Hydration Tablets
Plink! Hydration Tablets Come in Three Flavors
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Citrus-Powered Hydration Drinks
Lemon Perfect Hydrating Lemon Water Comes in New Flavors and More
Flavor-Enhanced Spring Waters
Highland Spring Flavoured Still Water Comes in Three Flavors
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Ionized Alkaline Waters
Essentia Water Offers a Boost of Summer Hydration
Hydration Reminder Extensions
Drink Water Reminder Sends Hydration Alerts in Your Browser
Fast-Hydrating Sports Beverages
Inspired Nutraceuticals Debuts a Hydration Beverage Called Endless
Water- Purifying Showerhead Designs
QNET Debuts the Ultra-Innovative HomePure Rayn
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Autumnal Sparkling Waters
Aura Bora's Honey Pumpkin Sparkling Water is a Sweet Fall Sipper
Eco-Friendly Vodka Cocktails
Bali Water's Paradise Pack Helps to Tidy Up Waterways
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Performance Beverage Systems
DEFY's Three-Part System Supports Energy, Hydration and Recovery
Cricket Hydration Partnerships
Bisleri Partners with Five IPL Teams as Their Hydration Partner
Mineralizing Water-Sanitizing Carbonators
Carbon8 One-Touch Sparkling Water Maker is Bottle-Free
Nutrient-Packed Spring Waters
Natural Grocers Launches a New Unprocessed Sparkling Spring Water
Ocean Plastic-Made Bottles
Cheddar Spring Water Supplies its Ocean Plastic Bottles to NEO WTR