Gatorade Water Has an Unflavored Profile with Hydrating Benefits
Michael Hemsworth — September 12, 2023 — Lifestyle
Gatorade Water is a new addition to the PepsiCo-owned sports drink brand's product roster that will help it to enter the premium water market for athletes and active consumers alike to appreciate.
The water maintains an alkaline rating that has gone through a seven-step enhanced filtration process to ensure the purest refreshment possible. The drink contains between 65 and 90mg of sodium (electrolytes) in each bottle, depending on the serving size, and has no carbs, calories or protein in the mix. The water will make its debut in the first quarter of 2024 in 700ml bottles, one-liter bottles and 700ml bottle six-packs.
Senior Director of Marketing at Gatorade Emily Boido commented on Gatorade Water saying, "Today’s athletes and active people are looking for solutions not only in the heat of performance but also throughout their full day. Gatorade Water is a direct result of this consumer need. With the launch of Gatorade Water, we’re bringing active people an unflavored alkaline water option that is electrolyte-infused for a refreshing and crisp taste and is from a brand they trust.”
The water maintains an alkaline rating that has gone through a seven-step enhanced filtration process to ensure the purest refreshment possible. The drink contains between 65 and 90mg of sodium (electrolytes) in each bottle, depending on the serving size, and has no carbs, calories or protein in the mix. The water will make its debut in the first quarter of 2024 in 700ml bottles, one-liter bottles and 700ml bottle six-packs.
Senior Director of Marketing at Gatorade Emily Boido commented on Gatorade Water saying, "Today’s athletes and active people are looking for solutions not only in the heat of performance but also throughout their full day. Gatorade Water is a direct result of this consumer need. With the launch of Gatorade Water, we’re bringing active people an unflavored alkaline water option that is electrolyte-infused for a refreshing and crisp taste and is from a brand they trust.”
Trend Themes
1. Premium Water Market - The introduction of Gatorade Water allows Gatorade to enter the premium water market for athletes and active consumers, providing them with a pure and refreshing option.
2. Alkaline Water - Gatorade Water offers an alkaline rating and enhanced filtration process, meeting the growing demand for alkaline water among health-conscious individuals.
3. Electrolyte-infused Beverages - Gatorade Water's electrolyte-infused formulation taps into the trend of consumers seeking hydration with added health benefits, catering to active individuals' needs.
Industry Implications
1. Sports Beverage Industry - The introduction of Gatorade Water expands Gatorade's presence in the sports beverage industry, offering a new and innovative product to athletes and active individuals.
2. Premium Water Industry - Gatorade Water's entry into the premium water industry provides a competitive option for health-conscious consumers who are willing to pay a premium for high-quality water.
3. Fitness and Wellness Industry - Gatorade Water caters to the demands of the fitness and wellness industry, offering a hydrating and electrolyte-infused beverage option for active individuals seeking optimal performance.
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