Quenching Thirst Or Libido?
You only want the best in your body, right? That's what Evian would assume, too. Perhaps it's just my own perverse mind, or maybe Evian really is giving their marketing a sexual spin. Canadian Fashion magazine, FLARE, featured an ad for the bottled water company with a gorgeous, bronzed, shirtless man looking pensively into the distance, his muscles rippling as he lounged in front of the French Alps. His Evian at his side, I began wondering what the ad was trying to convey. Studying the picture, it didn't take long for me to answer my own question: why would they use a handsome young man to sell h20 to women?
The answer was obvious as I re-read their slogan:
"The most important body of water is your own. Fill with care."
Now, ladies, wouldn't you love to fill your body with the best? I don't know if the ad agency just wanted to remind you that Evian supplied the best to hydrate our bodies, but I know there's a lot of women who wouldn't mind filling their bods with everything this ad had to feature!
The answer was obvious as I re-read their slogan:
"The most important body of water is your own. Fill with care."
Now, ladies, wouldn't you love to fill your body with the best? I don't know if the ad agency just wanted to remind you that Evian supplied the best to hydrate our bodies, but I know there's a lot of women who wouldn't mind filling their bods with everything this ad had to feature!
Trend Themes
1. Sexualized Marketing - Opportunity for brands to incorporate sexuality into their advertisements to attract attention and drive sales.
2. Targeted Advertising - Opportunity for ads to specifically target a certain demographic or gender to increase effectiveness.
3. Health-conscious Consumers - Opportunity for companies to market their products as healthy and attract consumers who prioritize wellness.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to use targeted and sexualized advertising to market their products.
2. Fashion Industry - Opportunity for fashion companies to partner with beverage brands to create targeted and eye-catching campaigns.
3. Advertising Industry - Opportunity for advertising agencies to explore new and creative ways to appeal to consumers through targeted and sexualized advertising techniques.
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