The Brandimage ‘360'
Marissa Brassfield — November 26, 2008 — Eco
References: brand-image & core77
According to Brandimage, the creators of the 360 Paper Water Bottle, every day in the United States 60 million plastic bottles are thrown away; of these, 86% become garbage. That’s why Brandimage reinvented the traditional water bottle in a more eco-friendly fashion.
The 360 Paper Water Bottle is made from 100% renewable food-safe resources. It is fully recyclable, and even its six-pack containers are made from 100% renewable resources. Brandimage also reports that its 360 Paper Water Bottle will stand up to all types of liquid, so its use is not just limited to water.
The 360 Paper Water Bottle is made from 100% renewable food-safe resources. It is fully recyclable, and even its six-pack containers are made from 100% renewable resources. Brandimage also reports that its 360 Paper Water Bottle will stand up to all types of liquid, so its use is not just limited to water.
Trend Themes
1. Eco-friendly Packaging - A trend towards more sustainable packaging solutions in response to growing concerns of environmental impact.
2. Circular Economy - A trend towards creating closed-loop systems that design out waste and pollution.
3. Renewable Resources - A trend towards utilizing renewable materials instead of traditional non-renewable resources.
Industry Implications
1. Packaging Industry - An industry that could benefit from exploring more sustainable packaging solutions.
2. Beverage Industry - An industry that could benefit from adopting eco-friendly packaging innovations, such as the 360 Paper Water Bottle.
3. Materials Industry - An industry that could benefit from investing in the development of renewable, food-safe materials for packaging and other products.
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