10 Thousand BC Luxury Glacier Water
Angela Lowe — December 7, 2006 — Luxury
References: finewaterimports & gushmagazine
10 Thousand BC is a luxury bottled water brand from Canada that claims to be the best bottled glacial water in the world. The water comes from the Coastal Glacier Range in British Columbia and costs about $7 per bottle. The company has a couple of interesting steps in its process, one being that the water is bottled to 'inspirational' music because apparently research shows that water has memory.
Implications - Glacier water is revered as a luxury item because of its extreme natural purity. It also has a high ionic content and can potentially slow down the aging process. Water is very important for the human body and this water may be the best.
Implications - Glacier water is revered as a luxury item because of its extreme natural purity. It also has a high ionic content and can potentially slow down the aging process. Water is very important for the human body and this water may be the best.
Trend Themes
1. Glacier Water Luxury - Opportunity to tap into the high-end bottled water market by marketing a brand that claims to have superior glacial water purity.
2. Musical Bottling Process - Innovation opportunity to create a unique and memorable product experience by developing a process that incorporates music during the bottling process.
3. Anti-aging Water - Potential innovation opportunity to develop water products with high ionic content and marketing them as anti-aging solutions.
Industry Implications
1. Bottled Water Industry - Opportunity to differentiate and create a niche market by claiming the purity and uniqueness of water sources.
2. Luxury Goods Industry - Opportunity to tap into the high-end consumer market by offering luxury bottled water products with unique value propositions.
3. Health and Wellness Industry - Brand and market high-end bottled water products as part of a healthy and holistic lifestyle.
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