Paul & Joe Design for Perrier
Perrier, the fine bubbled mineral water has had a designer makeover. Previously only sold in green bulbous glass bottles, Perrier will be makings its aluminum debut in these bottles designed by Paul and Joe.
The fashion water comes in yellow, brown and green bottles decorated with retro comic style graphics. They were designed by Sophie Albou of the famous French fashion house, Paul & Joe and will only be available for a limited time. In addition to the cans, they also created designer bottles, all set to hit shelves by this summer.
"Perrier is well known throughout the world and it's also a French drink, just as Paul & Joe is a French brand," Sophie Albou said. "On top of that, Perrier evokes freshness, which is the key word for Paul & Joe — it's the perfect combination!"
The fashion water comes in yellow, brown and green bottles decorated with retro comic style graphics. They were designed by Sophie Albou of the famous French fashion house, Paul & Joe and will only be available for a limited time. In addition to the cans, they also created designer bottles, all set to hit shelves by this summer.
"Perrier is well known throughout the world and it's also a French drink, just as Paul & Joe is a French brand," Sophie Albou said. "On top of that, Perrier evokes freshness, which is the key word for Paul & Joe — it's the perfect combination!"
Trend Themes
1. Fashionable Packaging - This trend presents an opportunity for companies to create designer packaging that appeals to customers with an interest in art and fashion.
2. Limited-edition Products - Creating limited-edition products can generate hype among customers and promote quick sales.
3. Collaboration Marketing - Companies can join forces with designers to create unique and exclusive products that appeal to a wider customer base.
Industry Implications
1. Beverage - Beverage companies can use fashionable packaging to stand out on shelves and increase customer appeal.
2. Fashion - Fashion companies can collaborate with beverage companies to create limited-edition products that appeal to fashion-conscious customers.
3. Design - Designers can team up with beverage companies to create collaborative products that combine their unique strengths and creativity.
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