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Greg Ponesse — December 21, 2005 — Lifestyle
References: web-japan.org
Sales of imported mineral water are soaring. Most of this water is hard water, which is rich in minerals like calcium and magnesium and is popular among the health and beauty-conscious crowd. Meanwhile, bottled tap water has also been selling well, driven by a demand for water that tastes good but doesn't cost much. Water treatment plants around the country have been scrambling to invest in cutting-edge purification equipment in a bid to stay ahead of the competition, and the future of the drinking water market is becoming a growing focus of attention.
Trend Themes
1. Rise of Imported Mineral Water - Opportunity for beverage companies to develop and market high-quality imported mineral water products.
2. Demand for Bottled Tap Water - Potential for water treatment companies to innovate and produce affordable yet great-tasting bottled tap water.
3. Investment in Water Purification Technology - Emerging market for cutting-edge water purification equipment to meet the growing demand for clean and purified drinking water.
Industry Implications
1. Beverage - Imported mineral water manufacturers can disrupt the beverage industry by offering premium and mineral-rich water options.
2. Water Treatment - Water treatment companies have an opportunity to disrupt the market by developing advanced purification technology for producing affordable and great-tasting bottled tap water.
3. Water Purification Equipment - Industry players can capitalize on the increasing demand for clean drinking water by investing in innovative water purification equipment development.
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