Deluxe Honeydrop Makes a Healthy Pop Alternative
Michael Plishka — December 20, 2008 — Lifestyle
References: honeydrop & pipeline.refinery29
Honey has amazing properties. For thousands of years it has been used a sweetener and elixir.
David Lux, founder of HoneyDrop, has blended the wholesomeness of honey with natural flavors to create a satisfying and healthy alternative to other sugary or artificially flavored drinks, entitled Deluxe Honeydrop.
It’s not the drink that’s cool. The Honeydrop website is a work of art and fun to cruise around. I left it in the background just to hear the music and birds chirping.
I’m looking forward to picking up a bottle at Whole Foods.
David Lux, founder of HoneyDrop, has blended the wholesomeness of honey with natural flavors to create a satisfying and healthy alternative to other sugary or artificially flavored drinks, entitled Deluxe Honeydrop.
It’s not the drink that’s cool. The Honeydrop website is a work of art and fun to cruise around. I left it in the background just to hear the music and birds chirping.
I’m looking forward to picking up a bottle at Whole Foods.
Trend Themes
1. Honeydrop Enhanced Water - Disruptive innovation opportunity: Explore the growing trend of using honey as a natural sweetener in beverages to create healthier alternatives to sugary or artificially flavored drinks.
2. Natural Flavored Drinks - Disruptive innovation opportunity: Capitalize on the demand for beverages with natural flavors by incorporating them into unique and healthy drink options.
3. Interactive Brand Websites - Disruptive innovation opportunity: Create immersive and engaging websites like Honeydrop's to enhance brand experience and connect with consumers.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop and market honey-based beverages within the beverage industry to tap into the growing demand for healthier drink options.
2. Natural Sweetener Industry - Disruptive innovation opportunity: Innovate within the natural sweetener industry by leveraging honey's unique properties to create new and healthier sweetening alternatives.
3. Web Design Industry - Disruptive innovation opportunity: Provide interactive and visually captivating web design services to help businesses create engaging online experiences and stand out from their competitors.
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