Angela Lowe — October 6, 2006 — Luxury
References: blingh2o & gushmagazine
Bling H2O has a limited edition bottle available in two sizes, that are frosted and have genuine Swarovski crystals that spell out the water's name. "Bling H2O is to bottled water what Rolls Royce is to automobiles; a premium product with premium packaging that merits a premium price. Bling is a stand-alone beverage as well as the perfect compliment to your favorite cocktail." (Baller Status)It has been featured at the Grammy's, VMA's and BET Awards and has been sampled by Jamie Foxx, Paris Hilton (and Tinkerbell), Mariah Carey and Shaquille O'Neal, just to name a few. Prices range from $24.00 to $40.00, that's right for a bottle of water. Bling H2O also has an apparel/accessory line featuring Swarovski crystals.
Trend Themes
1. Premium Packaging - The trend of premium packaging for products, such as bottled water, provides an opportunity for disruptive innovation in enhancing the visual appeal and luxury experience.
2. Celebrity Endorsements - The trend of celebrities endorsing luxury products, like Bling H2O, opens opportunities for disruptive innovation in leveraging influencer marketing strategies.
3. Limited Edition Collectibles - The trend of limited edition collectibles, exemplified by Bling H2O's exclusive Swarovski crystal bottles, presents opportunities for disruptive innovation in creating unique and desirable products.
Industry Implications
1. Bottled Water - The bottled water industry can explore disruptive innovation by incorporating premium packaging designs and limited edition offerings to cater to luxury consumers.
2. Luxury Beverages - The luxury beverage industry can embrace disruptive innovation by partnering with celebrities and creating premium packaging options to elevate the brand image and attract affluent consumers.
3. Fashion Accessories - The fashion accessories industry can seize disruptive innovation opportunities by collaborating with premium beverage brands to create exclusive apparel and accessory lines featuring luxury elements like Swarovski crystals.
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