Fillico $100 Bottled Water
I am not sure about the water, but the bottle is a masterpiece. Fillico Beverly Hills is a super glamorous bottled water brand from Osaka, Japan that costs $100/bottle. They are made of frosted glass with gold paint and Swarovski crystal accents and decorations.
And for about double the price you can add gold wings and/or a gold or silver crown to the bottle (shown is a set of “King and Queen"). Despite the misleading Beverly hills brand name, the water is from a spring in Kobe, not LA.
Trend Themes
1. Luxury Bottled Water - There is a trend towards ultra-luxurious bottled water brands that offer unique and extravagant packaging.
2. Extravagant Packaging - The demand for high-end water brands with frosted glass, gold paint, and Swarovski crystal accents is on the rise.
3. Customization in Water Bottles - Consumers are seeking personalized and customizable options in their bottled water choices, such as adding gold wings or crowns.
Industry Implications
1. Bottled Water - The bottled water industry can explore opportunities by offering exclusive and high-end products to cater to the luxury market.
2. Packaging - The packaging industry can capitalize on the trend by creating unique and extravagant designs specifically for luxury bottled water brands.
3. Personalization Services - Companies specializing in personalization services can tap into the trend by offering custom options like adding gold wings, crowns, or other luxury elements to water bottles.
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