Evian Teams With Christian Lacroix
References: mysacamain
Every year French water company Evian launches special edition bottles, and this year's are quite opulent. The limited edition bottles were designed by high end fashion design house, Christian Lacroix, and feature two versions.
The "prêt-à -porter" bottle features a clear, classicly shaped European water bottle decorated with a detailed, highly sophisticated white pattern. The "haute-couture" version, on the other hand, doesn't feature any printed art. Instead, it feature intricacies in the actual bottle design, the final product resembling an elaborate ice sculpture. Only 99 couture bottles were made and will be auctioned off for charity.
The prêt-à -porter model can be purchased at high end grocery stores, fancy restaurants, and at upscale hotels beginning November. The 750 ml bottles are sure to become collector's items. They're expected to sell for between $5.99 and $9.99, depending on the venue.
The first bottles of Lacroix Evian were spotted at the Christian Lacroix's Spring 2008 show, where they were placed on the seats of VIP attendees. Fastened to each bottle with elegant red ribbons was a note from Lacroix saying, "It seems that Evian natural spring water has been there all my life; I remember the curly label of my childhood in the hotels by the lake where our family used to spend holidays. It is therefore as an amused and rather proud old friend that I designed these 2007-2008 bottles."
The images are from the Spring/Summer 2008 collection that debuted in Paris earlier this month.
The "prêt-à -porter" bottle features a clear, classicly shaped European water bottle decorated with a detailed, highly sophisticated white pattern. The "haute-couture" version, on the other hand, doesn't feature any printed art. Instead, it feature intricacies in the actual bottle design, the final product resembling an elaborate ice sculpture. Only 99 couture bottles were made and will be auctioned off for charity.
The prêt-à -porter model can be purchased at high end grocery stores, fancy restaurants, and at upscale hotels beginning November. The 750 ml bottles are sure to become collector's items. They're expected to sell for between $5.99 and $9.99, depending on the venue.
The first bottles of Lacroix Evian were spotted at the Christian Lacroix's Spring 2008 show, where they were placed on the seats of VIP attendees. Fastened to each bottle with elegant red ribbons was a note from Lacroix saying, "It seems that Evian natural spring water has been there all my life; I remember the curly label of my childhood in the hotels by the lake where our family used to spend holidays. It is therefore as an amused and rather proud old friend that I designed these 2007-2008 bottles."
The images are from the Spring/Summer 2008 collection that debuted in Paris earlier this month.
Trend Themes
1. Luxury Limited Editions - Companies can partner with high-end designers to create exciting limited edition products, expanding their reach in the luxury market.
2. Charity Auctions - Companies can use charity auctions as a unique way to sell limited edition products while making a positive impact and boosting their brand's image.
3. Artistic Bottle Design - Incorporating intricate and artistic designs into bottle design can help products stand out in a crowded market and attract customers interested in unique packaging.
Industry Implications
1. Beverage - Beverage companies can collaborate with fashion designers to create special edition packaging that appeals to fashion-conscious consumers and collectors alike.
2. Luxury Goods - Luxury goods companies can partner with charities for unique auction events, using limited edition products to drive interest and raise funds while also solidifying their brand's reputation.
3. Packaging - Designers and producers in the packaging industry can create innovative and intricate designs that help products stand out and capture the attention of consumers.
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