Jennifer Connelly for CharityWater
lourdes sanchez bayas — April 13, 2008 — Social Good
References: charitywater.org & blackbookmag
Actress Jennifer Connelly stars in this very compelling public announcement for CharityWater.org. Blackbook says, "Jennifer Connelly starred in Dark Water, now she's drinking it. This PSA for CharityWater.org is disturbing in its reality, but having the Blood Diamond starlet as the "lead" is sort of distracting. The spot's message is strong enough without needing a recognizable actress to sell it. It's the brown water in those glasses that gets our attention, not Connelly's defeated look at having to serve it to her kids. The clip was directed by Hotel Rwanda's Terry George.
I think the fact that Connelly stars in the PSA might be somewhat distracting-as indicated by this article- because she is a famous actress. But by the same token, the ad's effectiveness increases exponentially precisely because of its association with a recognizable face. So I see nothing wrong with this PSA. Au contraire. I completely applaud the gesture.
I think the fact that Connelly stars in the PSA might be somewhat distracting-as indicated by this article- because she is a famous actress. But by the same token, the ad's effectiveness increases exponentially precisely because of its association with a recognizable face. So I see nothing wrong with this PSA. Au contraire. I completely applaud the gesture.
Trend Themes
1. Celebrity Endorsements - Disruptive innovation opportunity: Explore new ways to leverage the power of recognizable faces in advertisements to increase effectiveness.
2. Clean Water Initiatives - Disruptive innovation opportunity: Develop new technologies and solutions to address the global demand for clean drinking water.
3. Social Impact Marketing - Disruptive innovation opportunity: Find creative ways to use marketing campaigns to raise awareness and funds for charitable causes.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate innovative strategies and platforms in advertising to capture the attention of target audiences.
2. Water Treatment - Disruptive innovation opportunity: Invent and improve water treatment technologies to provide clean and safe drinking water to populations in need.
3. Nonprofit Fundraising - Disruptive innovation opportunity: Utilize emerging technologies and digital platforms to revolutionize the way nonprofit organizations raise funds.
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