The line between traditional gender roles is increasingly becoming blurred in modern society. Such gender-bending isn’t solely observed within the GLBT community, especially as females continue to advance in the workplace and men consequently choose to take on more domestic roles in the home.
Advertising, product development and marketing have all evolved to align more closely with these shifting gender roles. Transsexual Amanda Lepore has been the face of Jawbone Bluetooth headsets, MAC Cosmetics and Armani; Lepore also recently released her own makeup line. YSL has also released a men’s concealer targeted at both straight and gay men.
Some gender-bending products have nothing to do with sexual orientation, like the unisex flower pot rings, baby gender-selecting kits and Karl Lagerfeld unisex perfume featured below.
Check your traditional gender role associations at the door as you explore the articles in this cluster below.
28 Viral Gender-Bending Products + News
26
Transgendered Brand Endorsement
Amanda Lepore for Jawbone
25
Transgender Pageantry
Amazing Philippine Beauties Contest (UPDATE)
24
Androgynous Gypsy Fashion
Gucci Fall 2008 Collection in Milan
23
Transgendered Cosmetics
Amanda LePore's Transsexual Makeup Line
22
Transgender Contestants
Isis Tsunami in America's Next Top Model
21
Girls Gone Wired
Technology Gender Gap Closing Fast
20
GenSelect Kit
Select The Gender of Your Unborn Child
19
Androgynous Perfume Models
Agyness Deyn for Jean Paul Gaultier's Ma Dame Perfume
18
Genderless Perfumes
Kapsule by Karl Lagerfeld
17
Free Transsexual Surgeries
Prosthetic Penis Promotion in Sweden
16
Gender Blending, Metrosexuality And Everything In Between
15
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
14
Barbie Accused of Being Part of the Transgender Movement
13
Transsexuals on TV
WETV's ‘Sex Change Hospital'
12
Unisex Clothing for Couples
Katie Holmes and Tom Cruise Don Identical Outfits
11
Sex in a Can
XES Gender Based Mixer Drink
10
Unisex Flower Pot Rings
Growing Jewelry
9
Face Jewelry
Expressive Unisex Accessories
8
Asexual Robots
Self-Replicating Machines
7
Transgender Corporate Takeovers
Chick's Will Change to Dick's
6
In-Store Gender Marketing
Aurora Best Buy Targets Women
5
Equal Gender Traffic Signs
4
Transsexual & Theft Scarevertising
‘Alfer GPS Sale' and Installation' Ads
3
Unisex Fashion to Fight AIDS
Julia Roberts and Armani for (Product) Red
2
Ambiguous Art
The Blur of Gender
1
Transgender Job Discrimination
Diane Schroer Wins Lawsuit
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Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Smartphone-Inspired Accessories
HMD Dropped the Phonecore Range During LFW with Sinead Gorey
Mature Sex Toy Designs
Salomé Bazin & Giulia Tomasello Designa Sex Toy for Older Women
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Non-Traditional Wedding Capsules
The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Fashion-Forward Gadgets
This Open-Ear Earbud Concept Serves as a Functional Accessory
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Luxurious Eyewear Releases
Maison Margiela Launches Another Collaboration with Gentle Monster
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Genderless Performance Apparel
Kiko Kostadinov Unveils a Look at the ASICS NOVALIS Series
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Sex Toy-Resembling Wooden Tools
Craig Green Designs the Unique Jumbo Wooden Tools
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Genderless Post-Streetwear Apparel
Italian Knitwear Scion Margherita Missoni Launches 'Maccapani'
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Affordable Genderless Fragrances
The 'Arkive Makes Scents Collection' Features Four Scents
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Experimental Summer Technical Fashion
_J.L-A.L_ Launches its SS23 Collection with Technical Cuts
Cheeky Wallet Designs
Thomas Finney Designs a Minimalist and Playful Condom Wallet
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Gender-Neutral Intimate Trimmers
The Philips Norelco OneBlade Intimate is Unisex and Gentle
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Gender-Neutral Candle Collaborations
Aerangis & Non Gender Specific Release the FLOOID HOM Candle
Sexually Inclusive Apparel Capsules
Harry Styles' Pleasing Brand Launches the Pollinators Capsule
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Comprehensive Men's Makeup Kits
Obayaty's Kit Comprises An Eye Booster, Retouch Stick & Lip Balm
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Chic Modern Fashion Collections
Hugo X Les Benjamins Blends Eastern and Western Fashion
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Sandal Brand Skincare Launches
Birkenstock Introduces its New Care Essentials Capsule
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Gender Inclusive Jewelry Collections
Sarah O. Jewelry Releases Stackable Designs
Luxury All-Gender Perfumes
The Les Éternels De Balmain Fragrance Collection Has Eight Scents
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Menopausal Skincare Solutions
The B. Menopause Range is Available Exclusively at Superdrug
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Elegant Fall-Centric Fashion Capsules
16Arlington Unveils the Minimal Wake Collection for FW23
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Spring-Ready Tecnical Garments
_J.L-A.L_ Presents its Latest Collection Designed for SS24
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Floral-Inspired Lush Fashion
Homme Plissé Issey Miyake Unveils Flowers and Vases for SS23
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Lightweight Genderless Body Mists
Henry Rose's New Fine Fragrances are Lightweight & Refreshing
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Hybrid Women's Boxing Gloves
Tussle Gear's Hybrid Boxing Gloves are Versatile and Stylish
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Mix-and-Match Couples Rings
The TACORI Couples Collection is Gender-Neutral & Size-Inclusive
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Contemporary Debut Furniture Series
Nine United Launches a New Collection of Furniture
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Nostalgic Lip Balm-to-Oils
Nosta Beauty's Lipslider Lip Balm Revives Fun, Youthful Packaging
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Gendered Concept-Exploring Furniture
Formafantasma Presents its Dynamic La Casa Dentro Range
Spring-Ready Luxurious Formal Menswear
Louis Vuitton Presents its Formal Men's Range for SS24
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Style-Conscious Mobility Aids
Medline & Martha Stewart Teamed Up on Safety & Mobility Aids
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Inclusive Personal Care Products
The one+other Universal Tools Collection is at CVS Pharmacy
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Sexual Wellness Product Launches
Head South Radio Releases Its Own Line of Wellness Products
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
French Grammar Tools
WordGender Helps Learners Master the Grammatical Genders of French Nouns
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life
Playful Dynamic Furniture Capsule
Another Human Presents the New Galliforms Collection