Medline & Martha Stewart Teamed Up on Safety & Mobility Aids
Laura McQuarrie — April 18, 2023 — Pop Culture
References: amazon & streetinsider
For many seniors, safety and mobility aids are essential, yet the fear of appearing unattractive and feeling less agile can be a barrier to their use. To help seniors get around better and feel stylish while doing so, Medline teamed up with Martha Stewart on a new line of design-forward products for the bedroom, bathroom and getting around the home.
The Martha Stewart Custom Collection is easily distinguished from strictly utilitarian safety and mobility aids thanks to its prints, patterns and colors, which will appeal to the fashion-forward shopper. In the collection, consumers will find styles like the slip-resistant and height-adjustable Gingham Offset Walking Cane and the Momentum Rollator with all-terrain wheels, push-down locking brakes and built-in under-seat storage.
The Martha Stewart Custom Collection is easily distinguished from strictly utilitarian safety and mobility aids thanks to its prints, patterns and colors, which will appeal to the fashion-forward shopper. In the collection, consumers will find styles like the slip-resistant and height-adjustable Gingham Offset Walking Cane and the Momentum Rollator with all-terrain wheels, push-down locking brakes and built-in under-seat storage.
Trend Themes
1. Fashionable Mobility Aids - Creating stylish designs for mobility aids that appeal to fashion-conscious consumers.
2. Collaborations for Seniors Products - Partnering with celebrity designers to create senior-friendly products that cater to both style and function.
3. Design-forward Accessibility Solutions - Incorporating design elements in accessibility solutions that make old and handicapped people feel fashionable and modern.
Industry Implications
1. Senior Care Products - Developing and producing safety and mobility aids with prints, patterns, and colors that will appeal to fashion-conscious seniors.
2. Fashion and Lifestyle Industry - Partnering with companies specializing in mobility aids to expand product offerings and reach new markets.
3. Interior Design Industry - Exploring the integration of accessibility products, like specially designed mobility aids, into the hospitality and home design industry.
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