HMD Dropped the Phonecore Range During LFW with Sinead Gorey
Laura McQuarrie — May 22, 2024 — Unique
References: hmd & digitaltrends
HMD's Phonecore range is full of over-the-top smartphone-inspired accessories and it dropped in partnership with fashion designer Sinead Gorey during London Fashion Week. “With the HMD Pulse Pro acting as the muse to my designs, our Phonecore collection perfectly demonstrates the coming together of tech and fashion," described Gorey, "Each accessory boasts a 70s space-age future feeling with art-deco references and modern technology at its heart."
Unlike smart glasses, the Phonecore eyewear design was created to be more statement-making than functional. However, these accessories will be available in limited quantities to style seekers around the world. Alongside the attention-grabbing glasses, HMD and Sinead Gorey unveiled a belt in a matching color that resembles a wearable toolkit and a 3D-printed backpack that is only large enough to carry a smartphone.
Unlike smart glasses, the Phonecore eyewear design was created to be more statement-making than functional. However, these accessories will be available in limited quantities to style seekers around the world. Alongside the attention-grabbing glasses, HMD and Sinead Gorey unveiled a belt in a matching color that resembles a wearable toolkit and a 3D-printed backpack that is only large enough to carry a smartphone.
Trend Themes
1. Statement-making Eyewear - The Phonecore eyewear integrates bold aesthetics with limited functionality, emphasizing fashion over tech utility.
2. Wearable Toolkit Accessories - A matching belt collection designed to resemble a wearable toolkit bridges the gap between fashion and multipurpose accessories.
3. 3d-printed Fashion - The unique 3D-printed backpack, though small in size, showcases how technology can be employed to create novel fashion statements.
Industry Implications
1. Fashion Technology - Collaborations between tech companies and fashion designers highlight the potential for technology to drive new trends in wearable fashion.
2. Limited Edition Apparel - The emphasis on limited-quantity releases fosters a sense of exclusivity, appealing to style enthusiasts looking for unique accessories.
3. 3D Printing - Utilizing 3D printing in fashion accessories opens up possibilities for customized, on-demand manufacturing.
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