Amanda Lepore for Jawbone
mediterranean — September 4, 2008 — Marketing
References: coloribus
A new ad campaign from quality Bluetooth headset brand Jawbone feature a jaw-dropping Amanda Lepore with the tag line, “People will talk.”
The transgender icon who had his/her first plastic surgery at the age of 15, stars in a two page ad alongside a “plastic surgeon”. In the ads, the plastic surgeon stares at the ‘hot mess’ that is Lepore with his jaw dropped. Both Lepore and the doctor are wearing Jawbone headsets, communicating that they both have something to talk about to their friends.
This is not Lepore’s first modeling job. In addition to being a regular Heatherette model and a muse to photographer David LaChapelle, Lepore starred in ads for M.A.C. cosmetics, Armani, MTV, Swatch, Mego Jeans, and CAMP Cosmetics to name a few.
The jaw-dropping ads were created by Crispin Porter + Bogusky with photography by Adam Broomberg & Oliver Chanarin.
The transgender icon who had his/her first plastic surgery at the age of 15, stars in a two page ad alongside a “plastic surgeon”. In the ads, the plastic surgeon stares at the ‘hot mess’ that is Lepore with his jaw dropped. Both Lepore and the doctor are wearing Jawbone headsets, communicating that they both have something to talk about to their friends.
This is not Lepore’s first modeling job. In addition to being a regular Heatherette model and a muse to photographer David LaChapelle, Lepore starred in ads for M.A.C. cosmetics, Armani, MTV, Swatch, Mego Jeans, and CAMP Cosmetics to name a few.
The jaw-dropping ads were created by Crispin Porter + Bogusky with photography by Adam Broomberg & Oliver Chanarin.
Trend Themes
1. Transgendered Model Advertising - Leveraging transgender icons in brand endorsement campaigns can create a powerful and inclusive message.
2. Plastic Surgery and Branding - Exploring the intersection of plastic surgery and branding can open up opportunities for innovative marketing strategies.
3. Experiential Branding Through Shock Value - Utilizing shock value in advertising campaigns, like the jaw-dropping Amanda Lepore ads, can create a memorable and impactful brand experience.
Industry Implications
1. Bluetooth Headset - Bluetooth headset brands can collaborate with diverse and influential personalities to reach a wider and more inclusive target audience.
2. Fashion and Cosmetics - Fashion and cosmetics brands can embrace diverse models and influencers, such as transgender icons like Amanda Lepore, to connect with their consumers on a deeper level.
3. Advertising and Photography - Advertising agencies and photographers can push boundaries and challenge societal norms by featuring unconventional models in their campaigns, generating attention and interest.
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