Elizabeth Arden Uses Generative AI to Enhance Archival Images
Laura McQuarrie — June 1, 2023 — Marketing
References: glossy.co
Generative AI is reshaping beauty product marketing and Elizabeth Arden is distinguishing itself as one of the early adopters of AI-generated imagery. The beauty brand newly opened the doors to an immersive virtual reality store based on the design of Elizabeth Arden’s historic Fifth Avenue salon. Inside, there are several rooms for virtual visitors to explore, which provide insight into the brand's products and legacy. With the aid of DALL-E 2, the brand enhanced and edited archived brand images to tell the story of how its Victory Red lipstick came to be during WWII. This project was made possible by Obsess, and as Neha Singh—founder and CEO of Obsess—told Glossy, "We used AI to fill in any gaps that were in the original images and to create new visual assets in the same style as the archived images."
Generative AI technology has profound implications for the beauty industry—it's revolutionizing the way products are developed, recommended and sold to customers.
Generative AI technology has profound implications for the beauty industry—it's revolutionizing the way products are developed, recommended and sold to customers.
Trend Themes
1. Generative AI in Beauty Marketing - Generative AI is reshaping beauty product marketing, enabling brands to create new imagery in the same style as archived images, transforming the way products are developed, recommended, and sold to customers.
2. Virtual Reality Stores - Virtual Reality stores offer immersive experiences for customers to explore products and brand legacy, creating new opportunities for engagement and sales.
3. Heritage Marketing - Using archived images and generative AI technologies to tell the brand history and story is becoming a powerful approach in heritage marketing to connect with consumers and establish brand loyalty.
Industry Implications
1. Beauty Industry - Generative AI technology is transforming the beauty industry, enabling brands to enhance archival images, create new visual assets, and offer immersive experiences to customers through virtual reality stores.
2. Retail Industry - The rise of virtual reality stores offers new opportunities for the retail industry to create innovative and engaging shopping experiences that drive sales and customer loyalty.
3. Artificial Intelligence Industry - Generative AI technology is a disruptive innovation in the artificial intelligence industry and offers new use cases and opportunities for businesses looking to leverage AI in their operations and marketing strategies.
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