Harry Styles' Pleasing Brand Launches the Pollinators Capsule
Amy Duong — April 26, 2023 — Art & Design
References: pleasing & highsnobiety
Pleasing, a brand by Harry Styles that is rooted in beauty and lifestyle expands with the latest Pollinators collection. It is a range full of apparel and nail polish that is meant to celebrate fauna, flora, and fertility. The capsule aims to capture Spring and the new beginnings that the season represents, especially the blooming wildlife that happens in Hampstead Heath, which is the North London neighborhood where Styles lives.
The new range is all about "the mania of spring and summer": bees pollinating flowers, birds flitting about, rabbits mating in verdant fields," as explained by co-creative director Harry Lambert. There are five new nail polish colors "Pond Goo, a slime-y green; Live Laugh Lilac, a royal lavender; and Peachy Cheeks." The apparel options include a classic graphic hoodie and tee -- both of which are detailed with the Pleasing logo.
Image Credit: Pleasing
The new range is all about "the mania of spring and summer": bees pollinating flowers, birds flitting about, rabbits mating in verdant fields," as explained by co-creative director Harry Lambert. There are five new nail polish colors "Pond Goo, a slime-y green; Live Laugh Lilac, a royal lavender; and Peachy Cheeks." The apparel options include a classic graphic hoodie and tee -- both of which are detailed with the Pleasing logo.
Image Credit: Pleasing
Trend Themes
1. Sexually Inclusive Apparel Capsules - Brands are creating apparel and accessory collections that promote sexual inclusivity and diversity.
2. Celebration of Nature-inspired Apparel Collections - Fashion brands are introducing apparel collections inspired by blooming wildlife, fauna and flora.
3. Eco-friendly Nail Polish Options - Beauty brands are bringing eco-friendly and sustainable options to nail polish choices.
Industry Implications
1. Fashion Industry - Incorporating nature and sexual diversity in apparel collections can lead to increased sales and consumer loyalty.
2. Beauty Industry - Creating eco-friendly nail polish options will attract environmentally conscious consumers.
3. LGBTQ+ Rights and Activism - The promotion of sexual inclusivity through apparel collections can contribute to greater acceptance and inclusivity in society.
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