The B. Menopause Range is Available Exclusively at Superdrug
Michael Hemsworth — October 6, 2023 — Fashion
References: superdrug & theindustry.beauty
The B. Menopause range is a new private label lineup of skincare solutions formulated with the needs of peri-menopausal and menopausal women to help them look their best.
The product range consists of four solutions including the Hydrating Day Cream, Comforting Sleep Cream, Hydrating Eye Cream and Firming Serum. Each of the products boast potent formulas that will support the skin to encourage collagen production and elastin for a youthful glow everyday. Shoppers can pick the products up from locations in the UK now at a competitive price point ranging from £13.99 to £16.99.
Quality and Technical Manager Shona Bear spoke on the B. Menopause range saying, "The new range has been designed with our customer in mind. We believe that great skincare during menopause should be within everyone’s reach – there’s no need to spend hundreds of pounds. We have done extensive research to find the right active ingredients to support skin changes at this time. We want to normalise menopause as a stage in life like any other, to remove the stigma and give simple, clear information – same you, slightly different skin, that’s all."
The product range consists of four solutions including the Hydrating Day Cream, Comforting Sleep Cream, Hydrating Eye Cream and Firming Serum. Each of the products boast potent formulas that will support the skin to encourage collagen production and elastin for a youthful glow everyday. Shoppers can pick the products up from locations in the UK now at a competitive price point ranging from £13.99 to £16.99.
Quality and Technical Manager Shona Bear spoke on the B. Menopause range saying, "The new range has been designed with our customer in mind. We believe that great skincare during menopause should be within everyone’s reach – there’s no need to spend hundreds of pounds. We have done extensive research to find the right active ingredients to support skin changes at this time. We want to normalise menopause as a stage in life like any other, to remove the stigma and give simple, clear information – same you, slightly different skin, that’s all."
Trend Themes
1. Private Label Skincare - The B. Menopause range offers private label skincare solutions tailored for peri-menopausal and menopausal women to support skin changes.
2. Youthful Glow Everyday - The B. Menopause range's potent formulas encourage collagen production and elastin for a youthful glow everyday.
3. Affordable Menopausal Skincare - B. Menopause range's competitive price point ranging from £13.99 to £16.99 makes quality menopausal skincare accessible to all.
Industry Implications
1. Beauty and Personal Care - The B. Menopause range falls within the beauty and personal care industry and appeals to the growing demographic of peri-menopausal and menopausal women.
2. Retail - Retailers such as Superdrug can benefit from offering exclusive menopausal skincare solutions like the B. Menopause range to attract and retain customers.
3. Menopause Support - The B. Menopause range taps into the niche industry of menopause support, providing effective skincare solutions specifically designed for this stage in women's lives.
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