The Philips Norelco OneBlade Intimate is Unisex and Gentle
Laura McQuarrie — January 25, 2024 — Tech
References: usa.philips & news-journal
Years ago, Philips introduced the Norelco OneBlade to deliver a close, comfortable electric shave and in 2024, the Philips Norelco OneBlade Intimate is joining the lineup as a unisex, gentle tool for a comfortable trim or shave. This new addition to the Philips Norelco OneBlade lineup was expressly created with sensitive areas of the body in mind, such as the pubic region or under the arms, and it supports an intimate grooming experience for even those with sensitive skin.
Years of feedback from men and women alike went into the design and development of the Philips Norelco OneBlade Intimate. "We are seeing a shift in personal care that is pushing the boundaries on outdated gender norms, and in turn, gender neutrality is becoming more prevalent within the grooming space," said Dana Medema, Senior Vice President, Personal Health.
Years of feedback from men and women alike went into the design and development of the Philips Norelco OneBlade Intimate. "We are seeing a shift in personal care that is pushing the boundaries on outdated gender norms, and in turn, gender neutrality is becoming more prevalent within the grooming space," said Dana Medema, Senior Vice President, Personal Health.
Trend Themes
1. Gender-neutral Intimate Trimmers - The Philips Norelco OneBlade Intimate promotes gender neutrality in personal care by providing a gentle grooming experience for sensitive areas of the body.
2. Unisex Grooming Tools - The Philips Norelco OneBlade Intimate caters to both men and women, reflecting a growing demand for inclusive grooming products.
3. Sensitive Skin Care - The Philips Norelco OneBlade Intimate addresses the needs of individuals with sensitive skin, offering a comfortable trim or shave without irritation.
Industry Implications
1. Personal Care Products - The gender-neutral intimate trimmers align with the shift towards inclusivity in the personal care industry, catering to a broader range of consumers.
2. Beauty and Grooming - The unisex grooming tool market is expanding, driven by the increasing demand for products that are suitable for all genders.
3. Skincare - The sensitive skin care market presents an opportunity for innovative products like the Philips Norelco OneBlade Intimate, which focus on providing gentle solutions for individuals with sensitive skin.
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