These plusOne Intimacy Products are Arriving at Boots in the UK
Michael Hemsworth — November 7, 2024 — Lifestyle
References: myplusone & retailtimes
These plusOne intimacy products are making their way to Boots locations in the UK to provide shoppers with a variety of options to pick up that won't break the bank. The various products are meant to help democratize access to intimacy items for shoppers and encourage consumers to take more time to focus on their everyday sexual wellness. The products include the Menopause Massager, Vaginal Dilator Set, Breast and Body Massager and the Kegel Trainer, which are priced ranging from £39.99 to £74.99.
CEO of Beacon Wellness Brands Maria Warrington spoke on the plusOne intimacy products saying, "As the category leader in the United States, I’m thrilled to introduce plusOne products into a new market. Our top priority has always been to expand access to intimate wellness products, and we’re excited to do so for the first time in the UK with our retail partnership with Boots.”
CEO of Beacon Wellness Brands Maria Warrington spoke on the plusOne intimacy products saying, "As the category leader in the United States, I’m thrilled to introduce plusOne products into a new market. Our top priority has always been to expand access to intimate wellness products, and we’re excited to do so for the first time in the UK with our retail partnership with Boots.”
Trend Themes
1. Budget-friendly Intimacy Products - Companies are innovating to offer affordable yet high-quality intimacy products, making sexual wellness more accessible to a broader audience.
2. Focus on Everyday Sexual Wellness - The trend of prioritizing daily sexual wellness is growing, with consumers increasingly seeking products that support long-term intimate health.
3. Market Expansion of Intimacy Products - Brands are expanding their reach by entering new geographical markets, demonstrating the increasing global demand for varied intimacy and sexual wellness products.
Industry Implications
1. Sexual Wellness - The sexual wellness industry is rapidly evolving to include a broader range of products that cater to diverse needs and make intimate health a daily priority for individuals.
2. Retail Pharmacy - Retail pharmacies are becoming key players in the distribution of sexual wellness products, offering consumers convenient access through established and trusted locations.
3. Women's Health - The women’s health industry is diversifying with products specifically addressing conditions like menopause and pelvic floor health, spotlighting the importance of tailored health solutions.
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