Axe Gets “So Cute” With Disney-Style Commercial
Sandra Winn — September 9, 2008 — Naughty
Axe is well-known for its sexy and funny marketing campaigns and Axe Shower Gel: So Cute, is the latest.
The ad features a young, handsome man showering and then laying down a piece of pink women’s bar soap. Sleeping Beauty music begins playing, and a squirrel opens a window for happily tweeting birds. Our featured hunk exits the shower to be greeted by birdies covering him with a towel. He leaves the bathroom with a bewildered look on his face and is met by various wildlife in his bedroom.
As they do in Cinderella, the animals “help” him get dressed. However, because he smells like a woman, they bring him everything pink—including a pink bra and panties.
Our young hero then proceeds to fight off the creatures with his towel and up pop’s the slogan “If you use a woman’s soap, you’ll smell like a woman.” Genius!
The ad features a young, handsome man showering and then laying down a piece of pink women’s bar soap. Sleeping Beauty music begins playing, and a squirrel opens a window for happily tweeting birds. Our featured hunk exits the shower to be greeted by birdies covering him with a towel. He leaves the bathroom with a bewildered look on his face and is met by various wildlife in his bedroom.
As they do in Cinderella, the animals “help” him get dressed. However, because he smells like a woman, they bring him everything pink—including a pink bra and panties.
Our young hero then proceeds to fight off the creatures with his towel and up pop’s the slogan “If you use a woman’s soap, you’ll smell like a woman.” Genius!
Trend Themes
1. Humorous Gender Stereotyping Ads - Humorous gender stereotyping ads that challenges societal norms
Industry Implications
1. Personal Care Products - Personal care products industry should consider using humorous gender stereotypes to promote products
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