Amazing Philippine Beauties Contest (UPDATE)
All of these bikini-clad beauties used to be men. When they have a better body than you, as a woman, it gets pretty darn depressing.
They are all taking part in the Amazing Philippine Beauties 2008 contest, which is open only to transsexuals and cross-dressers.
25 contestants are battling for the crown, which will be awarded in Manila on October 24. The featured video is from the 2006 competition.
Implications - Youth consumers do not identify with the gender roles that have been handed down from their parents' generation. Female fashion borrows from male fashion and vice versa. Companies should take this into account to demonstrate that they understand this demographic.
They are all taking part in the Amazing Philippine Beauties 2008 contest, which is open only to transsexuals and cross-dressers.
25 contestants are battling for the crown, which will be awarded in Manila on October 24. The featured video is from the 2006 competition.
Implications - Youth consumers do not identify with the gender roles that have been handed down from their parents' generation. Female fashion borrows from male fashion and vice versa. Companies should take this into account to demonstrate that they understand this demographic.
Trend Themes
1. Gender Fluid Fashion - Fashion companies can capitalize on the growing trend of youth consumers embracing gender fluidity by creating lines that blur traditional gender roles.
2. Inclusive Beauty Pageants - The rise of transgender beauty pageants presents an opportunity for event organizers to create more inclusive and diverse competitions that celebrate all gender identities.
3. Changing Beauty Standards - The success of transgender contestants in beauty pageants challenges traditional beauty standards, creating opportunities for cosmetic and skincare companies to cater to a more diverse range of beauty needs.
Industry Implications
1. Fashion - The fashion industry can disrupt traditional gender roles by designing and promoting gender-fluid clothing lines.
2. Event Planning - Event organizers can capitalize on the growing interest in inclusive beauty pageants by creating and hosting transgender beauty pageants that celebrate diversity.
3. Beauty and Cosmetics - Cosmetic and skincare companies should adapt to changing beauty standards by offering products that cater to the specific needs of transgender individuals.
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