These examples of face-to-face marketing range from frienship-forming bench stunts to chip bouquet proposals. While examples like Nespresso's 'Hello Bench' stunt aimed to connect strangers by helping to break the ice, Doritos' second limited run of its ketchup roses resulted in a romantic gesture from one Vancouver Canucks hockey fan.
Outside of the food and beverage realms, other face-to-face marketing innovations include social media app Snapchat's Snapbot -- a brightly branded vending machine that sell's the company's Spectacles eyewear line -- along with Ebay's emotion-powered popup in London which was outfitted with intuitive, "bio-analytic technology and facial coding software."
Pop-up VR bars, and beachside shipping container hotels round off this list and illustrate the power of spontaneous marketing that requires crowd participation and immersive elements.
42 Examples of Face-to-Face Marketing

41
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver

40
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings

39
Couture Cafe Popups
Tokyo's Coco Cafe Combines Cosmetics with Artisanal Coffee and Sweets
38
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
37
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
36
Lifeguard Tower Hotels
This Beachside Hut in Tel Aviv is Now a Luxury Pop-Up Hotel
35
Interactive Mattress Pop-Ups
Silent Night's 'Studio Out the Box' Invites People to a Dreamworld
34
Enchanting Movie Popups
Toronto's Alice Through The Looking Glass Activation is Whimsical
33
Swedish Furniture Shop Restaurants
Ikea Standalone Cafes Could Soon Be in City Centers Worldwide
32
Fried Chicken-Scented Lotions
KFC's Extra Crispy Sunscreen Features the Scent of Fried Chicken
31
Polluted Art Galleries
This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
30
Mobile Cannabis Lounges
Toast and Loopr Teamed up for this Luxe Brand Activation on Wheels
29
Anti-Hero Movie Pop-Ups
The Suicide Squad is Thanking Toronto with its Brand Activation
28
Edible Flavor Clouds
Pringles' Mechanically Generated Cloud Mimics the Scent and Flavor of Chips
27
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
26
Double-Filtered Coffees
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
25
Beauty Service Drive-Thrus
Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
24
Cauliflower Burger Pranks
KFC Pokes Fun at Extremely Healthy Eating with Its #CleanEating Burger
23
AR-Powered Doll Displays
Mattel's App-Connected Barbie Display Features Scannable Products
22
3D-Printed Smartphone Sweaters
The Made by Google Pop-Up Makes Printed Pixel Phone Sweaters
21
Branded Barber Shop Activations
The Fitting Room's Bryan Brock Discusses the Power of Marketing
20
Smoothie Ice Sculptures
Dole is Giving Away Free Smoothies That are Poured Through Ice Art
19
Environmental Mascot Campaigns
This Angry Birds Publicity Stunt Aims to Raise Eco Awareness
18
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
17
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
16
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
15
Date-Themed Vaporizer Activations
Blu's 'Six Weeks to Fall in Love' Builds a Product Relationship
14
Pop-Up VR Cinemas
This Temporary Activation Was Set Up at Milk Glass Co. in Toronto
13
Friendship-Forming Bench Stunts
Nescafe's 'Hello Bench' Helps Strangers Break the Ice
12
Olympic Beverage Zones
Coca-Cola is Setting Up #ThatsGold Fan Stations in Rio
11
Instrumental Train Experiences
This Desperados x Mount Kimbie Brand Activation Celebrates Sound
10
Cookie-Dropping Drones
This Stunt from OREO Takes Cookie Dunking to New Heights
9
Robotic Vending Machines
Snapchat's 'Snapbot' Sells the Company's 'Spectacles' Eyewear
8
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
7
Unicorn Cab Rides
Three Mobile is Offering Magical 'Unicab' Rides in London
6
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
5
Hispanic Cinema Pop-Ups
Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films
4
Live Long-Form Narrative Experiences
Pop-Up Playground Offers Live Narratives Featuring Actors
3
Chip Bouquet Proposals
This Hockey Game Proposal Was Executed Using Doritos Ketchup Roses
2
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
1
Curated Snacking Experiences
The Hillshire Snacking Vending Machine Has a Maitre D' and Butler
Related Ideas
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Scannable Valentine's Candies
Sweethearts' Candy Messages Use AI to Help Relationships Progress
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
AI-Enhanced Phone Cases
The Flipper by Heineken Turns Upside Down When It Senses a Good Time
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Autonomous Micro Markets
Micromart Features Digital Price Tags & AI Product Recognition Sensors
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Enhanced-AI QR Packaging
LOVE CORN Partners with Flowcode for Submersive Activations
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Restaurant-Focused AI Marketing Platforms
Birdeye Strives to Help Restaurant Increase Engagement
Personalized Digital Dating Rooms
Dating.com Introduced Customizable Virtual Spaces for Singles
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Restaurant-Collaborating Dating Apps
FROME Launched with a List of L.A Food Location Partnerships
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Hybrid Dating Apps
'When We First' Combines Elements of Online Dating with Offline Matchmaking
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Marketing Creation Design Tools
Adobe Presents the New Express for Enterprise Tool
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Restaurant Marketing Platforms
Cheff Connect Helps Restaurants Create Custom Marketing Emails
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Meetup-Encouraging Social Networks
The 'Mozi' Private Social Network Facilitates IRL Meetings
Space-Inspired Dynamic Coffee Shops
DE-YAN and Jimmy Butler Open Up the First Bigface Store
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Matchmaking Dating Apps
The 'Cheers' Dating App Incorporates Friend into the Experience
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Nostalgic Video Rental Pop-Ups
KitKat is Bringing Back Blockbuster to Help Fans "Break Better"
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Counter-Loneliness Social Spaces
Flash Pack Launches the 'Friendship Corner' in New York
Solo Travel Matchmakers
EF Ultimate Break's Travel BFF Matchmaker Program Connects Gen Z
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Coffee Shop Video Calls
Coffee Video Calls Brings the Ambiance of a Cafe to Virtual Calls
Festive Cream Cheese Campaigns
You’ve Got a Friend in Philly Acknowledges Holiday Highs & Lows
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Refrigerated Trail Mixes
Fresh Face Foods is Offering a Fresher Take on a Classic Snack
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
In-App Face Swaps
SwapMyFace Lets Users Insert Their Own Faces into Any Picture from the Web
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Friendship-Focused Election Campaigns
Flash Pack Has Introduced The Friendship Bus
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Friend-Finding Dinners
Timeleft Fights Big-City Loneliness by Matching Strangers for Dinner
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Meaningful Connection Platforms
Livebeam Wants to Connect Like-minded People in an Online Space
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
AI Matchmakers
Couple.com's AI-Powered Matchmaker Analyzes Video Speed Dating Interactions
Party-Centric Quick-Commerce Campaigns
Flipkart Launches 'Everything for Every Party Animal'
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
B2B Referral Marketplaces
Frentro is a Marketplace Connecting Businesses with Clients
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Simplified Connection Apps
Bumpd Simplifies Networking Through Seamless, Spontaneous Encounters
Friendship-Focused Job Applications
Kruidvat Offers an Innovative Job Application Process
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
AI Video Engagement
Videco Uses AI to Create Personalized, Interactive Sales and Marketing Videos
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Community-Driven Public Maps
Happy Face Local Updates Allows Users to Comment on Neighborhood Maps