Blu's 'Six Weeks to Fall in Love' Builds a Product Relationship
Laura McQuarrie — October 21, 2016 — Marketing
References: love.blu & eventmagazine
'Blu' is the name of an e-vaping company that's launching a unique campaign called 'Six Weeks to Fall in Love' in order to better introduce itself and its products to the public.
At Westfield London in Shepherd's Bush, Blu recently set up an activation that let adult consumers partake in a "vape date" in an intimate lounge. In this setting, consumers were able to receive a one-on-one consultation with a product expert so that they could be paired with the right products to suit their personal needs and cultivate a long-term relationship with the products.
The Six Weeks to Fall in Love campaign is also being carried out online, where consumers may sign up for an account with Blu, choose a favorite flavor and make a one-time payment. From there, consumers are eligible to receive product refills over the next few weeks and as Blu hopes, fall in love with the products.
At Westfield London in Shepherd's Bush, Blu recently set up an activation that let adult consumers partake in a "vape date" in an intimate lounge. In this setting, consumers were able to receive a one-on-one consultation with a product expert so that they could be paired with the right products to suit their personal needs and cultivate a long-term relationship with the products.
The Six Weeks to Fall in Love campaign is also being carried out online, where consumers may sign up for an account with Blu, choose a favorite flavor and make a one-time payment. From there, consumers are eligible to receive product refills over the next few weeks and as Blu hopes, fall in love with the products.
Trend Themes
1. Personalized Activations - The trend of personalized activations can provide an opportunity for companies to connect with customers on a more intimate level and build a long-term relationship with their products.
2. Subscription-based Products - The trend of subscription-based products can provide an opportunity to keep customers engaged and loyal, while also providing a predictable revenue stream for the company.
3. Date-themed Experiences - The trend of date-themed experiences can provide an opportunity for companies to create unique and memorable interactions with their customers, which can translate to increased brand awareness and loyalty.
Industry Implications
1. E-vaping - The e-vaping industry can explore personalized activations and subscription-based products to build long-term relationships with customers, increase retention and loyalty.
2. Retail - The retail industry can incorporate date-themed experiences into their marketing strategies to create unique and memorable interactions with customers, increase brand awareness, and drive customer loyalty.
3. Hospitality - The hospitality industry can incorporate personalized activations and subscription-based products to create a unique and memorable experience for customers, while also fostering a loyal customer base that regularly uses their services.
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