This Angry Birds Publicity Stunt Aims to Raise Eco Awareness
Jana Pijak — June 16, 2016 — Pop Culture
References: english.cri.cn & en.yibada
This Angry Birds publicity stunt raised environmental awareness in Beijing and other cities earlier this year and was a unique way to celebrate both Earth Day and the film's release. Titled 'Angry Birds for a Happy Planet,' this campaign was launched in partnership with the United Nations with popular characters presented as UN ambassadors who were sent to tour famous landmarks around the globe.
While in Beijing, Angry Bird character Red posed at the Chinese city's infamous Great Wall structure as well as its contemporary Olympic stadium. Using pop culture iconography to make a serious environmental statement, the United Nations targets young gamers and moviegoers familiar with the Angry Birds franchise in an attempt to raise greater awareness about climate change.
While in Beijing, Angry Bird character Red posed at the Chinese city's infamous Great Wall structure as well as its contemporary Olympic stadium. Using pop culture iconography to make a serious environmental statement, the United Nations targets young gamers and moviegoers familiar with the Angry Birds franchise in an attempt to raise greater awareness about climate change.
Trend Themes
1. Pop Culture Environmental Campaigns - Using popular culture references as a means of promoting environmental awareness and sustainability.
2. Brand Ambassadors for Climate Change - Brands partnering with notable climate change organizations to spread awareness through unique marketing campaigns.
3. Digital Gaming Eco Education - Creating educational and interactive gaming experiences to teach younger audiences about environmental issues and sustainability.
Industry Implications
1. Entertainment - Partnering with environmental organizations to produce marketing campaigns that successfully raise public awareness and promote change.
2. Gaming - Developing games that are educative and consciously geared towards promoting the concept of sustainability.
3. Tourism - Using pop culture characters and campaigns centered around famous landmarks for promoting sustainability and eco-tourism.
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