KFC Pokes Fun at Extremely Healthy Eating with Its #CleanEating Burger
Laura McQuarrie — February 27, 2017 — Unique
References: twitter & menshealth
KFC UK & Ireland recently launched a new campaign introducing an ultra-healthy cauliflower burger as its newest menu addition. The #CleanEating Burger consists of a chia seed cauliflower bun dressed with unsweetened almond yoghurt, ice cube relish, spiralised chicken breast and kale.
While the #CleanEating Burger won't actually be on the menu anytime soon at KFC, this publicity stunt is meant to show that there's a balance between enjoying indulgent fast food meals and extremely healthy foods.
The burger is branded as a creation by Figgy Poppleton-Rice, a fake blogger invented for the stunt who describes herself as a "#CleanEating fanatic and cauliflower connoisseur." To show how extreme this character is when it comes to "clean eating," the @figgypop_rice Instagram account recently shared a photo of a new favorite soup of just water, kale and rice cakes.
While the #CleanEating Burger won't actually be on the menu anytime soon at KFC, this publicity stunt is meant to show that there's a balance between enjoying indulgent fast food meals and extremely healthy foods.
The burger is branded as a creation by Figgy Poppleton-Rice, a fake blogger invented for the stunt who describes herself as a "#CleanEating fanatic and cauliflower connoisseur." To show how extreme this character is when it comes to "clean eating," the @figgypop_rice Instagram account recently shared a photo of a new favorite soup of just water, kale and rice cakes.
Trend Themes
1. Ultra-healthy Fast Food - The introduction of a faux #CleanEating Burger by KFC highlights the growing trend of ultra-healthy fast food options, presenting an opportunity for fast food chains to cater to health-conscious consumers.
2. Balancing Indulgence and Health - The KFC #CleanEating Burger campaign emphasizes the importance of finding a balance between indulgent fast food meals and extremely healthy foods, paving the way for innovative food concepts that offer both indulgence and health benefits.
3. Fake Bloggers and Satirical Marketing - The creation of a fictional blogger and the use of satire in the KFC campaign reflects the trend of fake influencers and satirical marketing strategies, providing opportunities for brands to create entertaining and engaging content that resonates with consumers.
Industry Implications
1. Fast Food - The introduction of the #CleanEating Burger campaign by KFC suggests a potential disruption within the fast food industry, prompting other fast food chains to explore healthier menu options to attract health-conscious consumers.
2. Food and Beverage Marketing - The use of satirical marketing in the KFC campaign highlights a disruptive innovation opportunity for creative advertising and marketing agencies to develop unique and humorous campaigns that capture consumer attention and drive brand awareness.
3. Social Media Influencer Marketing - The fake blogger character created for the KFC campaign showcases the potential for disruptive innovation within influencer marketing, urging brands to experiment with fictional influencers and satirical content to engage with their target audience in a fresh and unique way.
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