Dole is Giving Away Free Smoothies That are Poured Through Ice Art
Laura McQuarrie — November 30, 2016 — Lifestyle
References: eventmagazine
To mark the launch of its all-new frozen fruit packs, Dole will be giving away 3,000 free smoothies to people on the streets of London, England.
To make the stunt even more intriguing, Dole is setting up large-scale ice sculptures, which will be used for more than just show. The smoothies that are to be given away will be poured through a luge hidden in each of the fruit-shaped ice sculptures carved to look like either a berry, a pineapple or a raspberry.
As well as offering a healthy mid-day treat to busy commuters on the streets of London, Dole is hoping to emphasize that just one of its smoothies satisfies one's '5 A Day' requirements for fruits and vegetables.
To make the stunt even more intriguing, Dole is setting up large-scale ice sculptures, which will be used for more than just show. The smoothies that are to be given away will be poured through a luge hidden in each of the fruit-shaped ice sculptures carved to look like either a berry, a pineapple or a raspberry.
As well as offering a healthy mid-day treat to busy commuters on the streets of London, Dole is hoping to emphasize that just one of its smoothies satisfies one's '5 A Day' requirements for fruits and vegetables.
Trend Themes
1. Frozen Fruit Packs - Disruptive innovation opportunity: Creating innovative packaging solutions for frozen fruit packs that enhance the consumer experience.
2. Ice Art - Disruptive innovation opportunity: Exploring new ways to incorporate ice sculptures into marketing campaigns and brand activations.
3. Healthy Snacks - Disruptive innovation opportunity: Developing new and creative ways to promote and distribute healthy snacks to busy consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing innovative food and beverage products that meet the growing demand for healthy and convenient options.
2. Retail and Marketing - Disruptive innovation opportunity: Leveraging unique marketing strategies and experiential activations to attract and engage consumers in the retail industry.
3. Packaging and Design - Disruptive innovation opportunity: Designing sustainable and visually appealing packaging solutions that enhance brand perception and customer satisfaction.
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