Because the movement for equality and acceptance has proven to be a driving force for today's society, brands and establishments are focusing on producing empowering products for their consumers. This is a movement that has been applied across all industries—from fashion and cosmetics to office culture and mobile platforms.
Some initiatives are self-started and history-focused like the artist-backed female warrior jewelry and the needlework activist statements. Others incorporate pop culture and celebrity-centered approaches like Revlon's Gal Gadot campaign or the Acne Studios and Juliette Lewis' collaboration.
All in all, the essence of the female-empowering products seems to be contained in the recurring image of the superhero, the warrior and the ordinary woman. The exciting part is that a strong message is being communicated to impressionable youth through female astronaut toys, professional wrestler dolls and female-centered fairy tale volumes.
85 Female-Empowering Products
From Female Warrior-Inspired Jewelry to Empowering Astronaut Dolls:
Kalin Ned — Feb 8, 2018 — Life-Stages
85
Empowering Inclusive Runways
The Chromat Spring RTW Show Featured a Diverse Cast of Models
84
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
83
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
82
Feminine Taped Logo Streetwear
The New Nicce Collection Features Stylish Body Suits and Swimwear
81
Feminine Smartwatch Jewelry
The Bezels & Bytes Apple Watch Strap Bands are Stylishly Chic
80
Empowering Swimsuit Designs
Gabifresh Released a 'Power of Survival' Size-Inclusive Swimsuit Line
79
Female Unity-Inspired Editorials
The New P.A.M. Campaign is Dubbed 'Women are the Future'
78
Retro Girl Gang Editorials
Highs and Lows Recently Debuted Its Spring/Summer Campaign
77
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
76
Empowering Celebrity Tree Toppers
Women To Look Up To Transformed Powerful Women into Tree Toppers
75
Female Warrior-Inspired Jewelry
'Hero' Empowers Women Through Stainless Steel and Elegance
74
Rebellious Female Clothing Campaigns
'Rise and Riot' Makes Clothing for the Resistance
73
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
72
Symbolic Feminist Necklaces
The Shattered Glass Ceiling Necklace Symbolizes Female Empowerment
71
Female-Focused Streetwear Introductions
Wasted Paris Recently Launched Its First Line for Women
70
Femininely Detailed Motorcycles
'2LOUD' Designed a Custom Motorcycle with Bold Pink Detailing
69
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
68
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
67
Ladies-Only Capsule Hotels
9 Hours' Newest Branch in Tokyo is Exclusively for Female Guests
66
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
65
Liberating Feminist Fashion Lines
This Line Fuses 1890s Fashion with Modern Female Cyclists
64
Empowering Water-Treating Kits
This Water Disinfectant Device is Designed for Developing Areas
63
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
62
Empowering Lipstick Collections
The Names of Hourglass Cosmetics' 'Girl Lip Stylo' are Inspiring
61
Iconic Female Storybooks
This Childrens' Book Series Brings Stories of Historic Women to Life
60
Barbie Streetwear Collaborations
Missguided and Barbie Teamed Up for a Second Collaboration
59
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
58
Working Woman Subscriptions
The 'Mogul Box' is Curated for Female Entrepreneurs
57
Heroic Jewelry Sets
Alex and Ani's Wonder Woman Jewelry Celebrates the Super Heroine's New Film
56
Model-Designed Swimwear Collections
Ashley Graham Designed an Empowering Swimwear Essentials Line
55
Female-Focused Sneaker Redesigns
Nike's 'The 1 Reimagined' Reinvents Classic Styles for Women
54
Female-First Shaving Companies
Billie Eliminates the "Pink Tax" Through Its Subscription Box Model
53
Two-In-One Lip Crayons
Luscious Cosmetics' 'Pour Maker' is Part Lip Liner, Part Lipstick
52
Individualistic Women's Streetwear
The New Married to the Mob Collection Boasts Empowering Slogans
51
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
50
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
49
Women-Empowering Sweaters
Nike Created an Inspiring New 'Force is Female' Sweatshirt
48
Female-Focused Skate Shoes
Nike's Women's SB Bruin High is the First Women-Focused Skate Shoe
47
Empowering Clothing Collaborations
Talbots Has Partnered with O Magazine for a Special Collection
46
Designer Women-Only Pop-Ups
Chanel's Pop-Up Event Celebrated Its 'BOY-FRIEND' Watch Collection
45
Women's Entrepreneurship Subscription Boxes
Sparkle Hustle Grow Help Women in Leadership Positions
44
Feminist Constellation Installations
'Unseen Stars' Turned 12 Scientists into Constellations
43
Solo Female Traveler Platforms
The 'Solocal' Community Connects Traveling Women Together
42
Collaborative Animal Print Shoes
Reebok and Melody Ehsani Made a Wildly Fierce Pair of Sneakers
41
Comic Book Dinnerware Sets
The Wonder Woman Dish Set Lets You Eat Dinner Like a D.C. Superhero
40
Needlework Activist Statements
Shannon Downey Leverages Knitting and Embroidery to Form a Protest
39
Celebrity Songstress-Inspired Beers
Bïeryoncé is Offered Through Brooklyn's Female-Owned Brewery
38
Women-Only Film Screenings
The Alamo Drafthouse is Holding All-Female Screenings of 'Wonder Woman'
37
Designer-Backed Empowerment Platforms
Rebecca Minkoff is Launching the RM Superwomen Campaign
36
Empowering Fairy Tales
Rebel Girls 2 Features More Inspirational Female Figures
35
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'
34
Female-Empowering Children's Stories
'Queen Girls' Provides Young Girls with Positive Role Models
33
Female-Led Late-Night Talk Shows
The Run Down with Robin Thede Adds new Perspective to Late Night
32
Feminist Virtual Reality Apps
'The Whole Story Project' Immortalizes Famous Historical Women
31
Empowering Beauty Subscriptions
Bloom Beautifully's Monthly Boxes Center Around Mental Health
30
Elegant Surrealist Couture
Maria Grazia Chiuri Design Surrealist-Inspired Dior Haute Couture
29
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
28
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
27
Female-Centered Fashion Campaigns
Juliette Lewis Plays a Role in This Cinematic Fashion Campaign
26
Empowering Coffee Brands
City Girl Coffee Co. is a Female-Owned Brand to Raise Up Women in Coffee
25
Editorial Sneaker E-Retailers
Zappos' 'The_ONES' is a Female-Focused Platform for Sneaker Content
24
Professional Wrestler Dolls
Mattel's WWE Superstars Introduces Toys Based on Top Female Wrestlers
23
Female-Empowering Film Festivals
Women Over 50 Film Festival Celebrates Female Talent
22
Empowering Paper Towel Packaging
These Limited-Edition Brawny Paper Towels Have a New Lumberjack
21
Technical Female-Focused Sports Gear
Nike's AGC Collection Introduced a Female-Focused Line
20
Informative Genitalia Books
Pussypedia Offers Illustrations and Information on Female Genitalia
19
Empowering Magazine Conferences
The Harper's Bazaar 'Bazaar At Work Summit' Targets Female Leaders
18
Patriotic Female-Designed Sneakers
'BOOST the Nation' Features 50 Unique Shoe Designs
17
Empowering Meeting Room Apps
'All.ai' Helps Women Have Their Voices Heard in Meeting Rooms
16
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
15
Modular Handbag Designs
Engineer Eliana Ghantous Created the Ultra-Customizable 'Modjewel'
14
Pink Tax-Fighting Campaigns
Boxed's #RethinkPink Fights For Price Equality for Women's Products
13
Empowering Astronaut Dolls
The New American Girl 'Girl of the Year' is an Aspiring Astronaut
12
Australian Women's Rideshare Services
SheBah Offers Users Safe and Convenient Transportation
11
Empowering Princess Photography
Disney's #DREAMBIGPRINCESS Campaign Features Real-World Kids
10
Empowering Shea Butter Initiates
L’Occitane's Solidarity Balm Supports Female Entrepreneurship
9
Empowering Impactful Keyboards
The 'Exponent Keyboard' Features a Unique Shape and Strong Language
8
Diversity-Focused Clothing Ads
GAP's 'I Am Gap' Campaign Uses Real People, Not Models
7
Female-Focused Cannabis Webseries
'Queens of the Stoned Age' is a New Web Series from Merry Jane
6
Female Skateboarding Videos
adidas Skateboarding's 'Nora' Features the Team's First Female Rider
5
Empowering Women-Only Networking Apps
The Present App Helps Women Form Empowering Social Circles
4
Gender Barrier-Breaking Colonels
Reba McEntire is the First Female to Play KFC's Colonel Sanders
3
Feminist Gaming Avatars
The Creators of 'Dots' are Releasing a Game with a Female Protagonist
2
Sci-Fi STEM Campaigns
EDF and Star Wars are Teaming Up for the 'Pretty Curious' Campaign
1
Historical Female Empowerment Campaigns
'This is Ann' Highlights the Struggles Women Have Faced
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Cat-Inspired Luxury Accessories
Hello Kitty and Kate Space Join on a Special Capsule
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Women-Designed Jewelry
Gaillard Jewelry Offers Timeless Elegance with a Purpose
Eco-Friendly Feminine Care Products
Reign Wellness Debuted Eco-Friendly Tampons
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Chic Versatile Bags
Sol and Selene Revolutionizing Athleisure with Chic, Versatile Bags
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Elegant Women's Jewelry Lines
Elegatto Introduces Its Inaugural Collection of Women's Jewelry
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Girlhood-Celebrating Candle Collections
Candier Debuts the Bold Girl Crush Collection
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
OB/GYN-Approved Activewear Brands
Oya Femtech Apparel Emphasizes Feminine Health and Comfort
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Avant-Garde AR Wearables
Guild and the Fabricant Launched the Ground-Breaking 'Master Peace'
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Archaeology-Inspired Eco-Friendly Apparel
AELIS Debuts the History and High Technology Collection
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Inclusive Elementally Inspired Jewelry
Every Wave Features Pieces Inspired by the Essence of Water
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Hair Accessory Distribution Partnerships
Emi Jay Expands into Sephora with New Hair Products
Fashion-Brand Luxe Fitness Capsules
The Pilates Celine Collection Elevates Luxe Fitness Products
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
AI Women's Health Assistants
Ema Provides Fast, Accurate and Empathetic Maternal Health Support
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Symbolic Jewelry Collections
Jane Win's 'PROTECT' Collection' is Full of Meaning
Empowering Love-Themed Jewelry
Oak and Luna x Natasha Zinko’s Debut the 'Heart on Lock' Collection
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Women-Empowering Self-Care Products
Emmeline Skin is a New Skincare Brand Based in Scottsdale, AZ
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Tennis-Core Lifestyle Collaborations
Naomi Osaka x Etsy Present a Tennis-Centric Capsule
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Empowering Outdoor Apparel Brands
SENIQ Empowers Women Who Prioritize Both Fashion and Function
Denim-Centric Apparel Drops
Mars the Label Unveils a Statement-Making Drop
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Youthful Charm Bracelets
Claire's Partners with Ariella Maizer to Create a Capsule for Gen Zalpha
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Sustainable Talisman Jewelry
The Pyrrha x Wicked Jewelry Collection Celebrates the Film's Themes
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Sci-Fi Skincare Vessels
SpoiledChild x Jeremy Scott Launched a Rocket-Shaped Collectible
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Endocrine Support Skincare
Vice & Virtue Specializes in Endocrine Conscious Skincare
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Lifestyle Brand Jewelry Ranges
Laura Ashley Jewelry Includes a 60-Piece Collection
Statement Jewelry Collaborations
Jessel Taank's 'Cleopatra' Jewelry Collection is Empowering
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Meaningful Jewelry Gifts
Bluboho X Fashionista Introduce a Timeless Gift for Your Future Self
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Athleisure Co-Creation Communities
The Halara Circle Turns Customers into Designers
Women-Centric Accelerator Programs
Marshalls Has Introduced the Good Stuff Accelerator Program
Woman-Focused Workwear Collections
The Carhartt Women's Workwear Capsule Collection is Comfy
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Empowering Menstrual Care Solutions
Skaly Lingerie Emphasizes Comfort and Empowerment
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Empowering Women Entrepreneur Programs
Suzy Levian Recently Launched the EmpowerHer™ Program
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Vulva Health Capsules
Diva Debuts the a Care Collection to Support Women and People with Vulvas
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Womens Sexual Wellness Brands
The Dott Wand Elevates Sexual Wellness with Luxury and Innovation
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Chic Bridal Suit Collections
David's Bridal and WILDFANG Launch the Intricate Empower Suit
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign