Because the movement for equality and acceptance has proven to be a driving force for today's society, brands and establishments are focusing on producing empowering products for their consumers. This is a movement that has been applied across all industries—from fashion and cosmetics to office culture and mobile platforms.
Some initiatives are self-started and history-focused like the artist-backed female warrior jewelry and the needlework activist statements. Others incorporate pop culture and celebrity-centered approaches like Revlon's Gal Gadot campaign or the Acne Studios and Juliette Lewis' collaboration.
All in all, the essence of the female-empowering products seems to be contained in the recurring image of the superhero, the warrior and the ordinary woman. The exciting part is that a strong message is being communicated to impressionable youth through female astronaut toys, professional wrestler dolls and female-centered fairy tale volumes.
85 Female-Empowering Products
From Female Warrior-Inspired Jewelry to Empowering Astronaut Dolls:
Kalin Ned — Feb 8, 2018 — Life-Stages
85
Empowering Inclusive Runways
The Chromat Spring RTW Show Featured a Diverse Cast of Models
84
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
83
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
82
Feminine Taped Logo Streetwear
The New Nicce Collection Features Stylish Body Suits and Swimwear
81
Feminine Smartwatch Jewelry
The Bezels & Bytes Apple Watch Strap Bands are Stylishly Chic
80
Empowering Swimsuit Designs
Gabifresh Released a 'Power of Survival' Size-Inclusive Swimsuit Line
79
Female Unity-Inspired Editorials
The New P.A.M. Campaign is Dubbed 'Women are the Future'
78
Retro Girl Gang Editorials
Highs and Lows Recently Debuted Its Spring/Summer Campaign
77
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
76
Empowering Celebrity Tree Toppers
Women To Look Up To Transformed Powerful Women into Tree Toppers
75
Female Warrior-Inspired Jewelry
'Hero' Empowers Women Through Stainless Steel and Elegance
74
Rebellious Female Clothing Campaigns
'Rise and Riot' Makes Clothing for the Resistance
73
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
72
Symbolic Feminist Necklaces
The Shattered Glass Ceiling Necklace Symbolizes Female Empowerment
71
Female-Focused Streetwear Introductions
Wasted Paris Recently Launched Its First Line for Women
70
Femininely Detailed Motorcycles
'2LOUD' Designed a Custom Motorcycle with Bold Pink Detailing
69
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
68
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
67
Ladies-Only Capsule Hotels
9 Hours' Newest Branch in Tokyo is Exclusively for Female Guests
66
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
65
Liberating Feminist Fashion Lines
This Line Fuses 1890s Fashion with Modern Female Cyclists
64
Empowering Water-Treating Kits
This Water Disinfectant Device is Designed for Developing Areas
63
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
62
Empowering Lipstick Collections
The Names of Hourglass Cosmetics' 'Girl Lip Stylo' are Inspiring
61
Iconic Female Storybooks
This Childrens' Book Series Brings Stories of Historic Women to Life
60
Barbie Streetwear Collaborations
Missguided and Barbie Teamed Up for a Second Collaboration
59
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
58
Working Woman Subscriptions
The 'Mogul Box' is Curated for Female Entrepreneurs
57
Heroic Jewelry Sets
Alex and Ani's Wonder Woman Jewelry Celebrates the Super Heroine's New Film
56
Model-Designed Swimwear Collections
Ashley Graham Designed an Empowering Swimwear Essentials Line
55
Female-Focused Sneaker Redesigns
Nike's 'The 1 Reimagined' Reinvents Classic Styles for Women
54
Female-First Shaving Companies
Billie Eliminates the "Pink Tax" Through Its Subscription Box Model
53
Two-In-One Lip Crayons
Luscious Cosmetics' 'Pour Maker' is Part Lip Liner, Part Lipstick
52
Individualistic Women's Streetwear
The New Married to the Mob Collection Boasts Empowering Slogans
51
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
50
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
49
Women-Empowering Sweaters
Nike Created an Inspiring New 'Force is Female' Sweatshirt
48
Female-Focused Skate Shoes
Nike's Women's SB Bruin High is the First Women-Focused Skate Shoe
47
Empowering Clothing Collaborations
Talbots Has Partnered with O Magazine for a Special Collection
46
Designer Women-Only Pop-Ups
Chanel's Pop-Up Event Celebrated Its 'BOY-FRIEND' Watch Collection
45
Women's Entrepreneurship Subscription Boxes
Sparkle Hustle Grow Help Women in Leadership Positions
44
Feminist Constellation Installations
'Unseen Stars' Turned 12 Scientists into Constellations
43
Solo Female Traveler Platforms
The 'Solocal' Community Connects Traveling Women Together
42
Collaborative Animal Print Shoes
Reebok and Melody Ehsani Made a Wildly Fierce Pair of Sneakers
41
Comic Book Dinnerware Sets
The Wonder Woman Dish Set Lets You Eat Dinner Like a D.C. Superhero
40
Needlework Activist Statements
Shannon Downey Leverages Knitting and Embroidery to Form a Protest
39
Celebrity Songstress-Inspired Beers
Bïeryoncé is Offered Through Brooklyn's Female-Owned Brewery
38
Women-Only Film Screenings
The Alamo Drafthouse is Holding All-Female Screenings of 'Wonder Woman'
37
Designer-Backed Empowerment Platforms
Rebecca Minkoff is Launching the RM Superwomen Campaign
36
Empowering Fairy Tales
Rebel Girls 2 Features More Inspirational Female Figures
35
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'
34
Female-Empowering Children's Stories
'Queen Girls' Provides Young Girls with Positive Role Models
33
Female-Led Late-Night Talk Shows
The Run Down with Robin Thede Adds new Perspective to Late Night
32
Feminist Virtual Reality Apps
'The Whole Story Project' Immortalizes Famous Historical Women
31
Empowering Beauty Subscriptions
Bloom Beautifully's Monthly Boxes Center Around Mental Health
30
Elegant Surrealist Couture
Maria Grazia Chiuri Design Surrealist-Inspired Dior Haute Couture
29
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
28
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
27
Female-Centered Fashion Campaigns
Juliette Lewis Plays a Role in This Cinematic Fashion Campaign
26
Empowering Coffee Brands
City Girl Coffee Co. is a Female-Owned Brand to Raise Up Women in Coffee
25
Editorial Sneaker E-Retailers
Zappos' 'The_ONES' is a Female-Focused Platform for Sneaker Content
24
Professional Wrestler Dolls
Mattel's WWE Superstars Introduces Toys Based on Top Female Wrestlers
23
Female-Empowering Film Festivals
Women Over 50 Film Festival Celebrates Female Talent
22
Empowering Paper Towel Packaging
These Limited-Edition Brawny Paper Towels Have a New Lumberjack
21
Technical Female-Focused Sports Gear
Nike's AGC Collection Introduced a Female-Focused Line
20
Informative Genitalia Books
Pussypedia Offers Illustrations and Information on Female Genitalia
19
Empowering Magazine Conferences
The Harper's Bazaar 'Bazaar At Work Summit' Targets Female Leaders
18
Patriotic Female-Designed Sneakers
'BOOST the Nation' Features 50 Unique Shoe Designs
17
Empowering Meeting Room Apps
'All.ai' Helps Women Have Their Voices Heard in Meeting Rooms
16
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
15
Modular Handbag Designs
Engineer Eliana Ghantous Created the Ultra-Customizable 'Modjewel'
14
Pink Tax-Fighting Campaigns
Boxed's #RethinkPink Fights For Price Equality for Women's Products
13
Empowering Astronaut Dolls
The New American Girl 'Girl of the Year' is an Aspiring Astronaut
12
Australian Women's Rideshare Services
SheBah Offers Users Safe and Convenient Transportation
11
Empowering Princess Photography
Disney's #DREAMBIGPRINCESS Campaign Features Real-World Kids
10
Empowering Shea Butter Initiates
L’Occitane's Solidarity Balm Supports Female Entrepreneurship
9
Empowering Impactful Keyboards
The 'Exponent Keyboard' Features a Unique Shape and Strong Language
8
Diversity-Focused Clothing Ads
GAP's 'I Am Gap' Campaign Uses Real People, Not Models
7
Female-Focused Cannabis Webseries
'Queens of the Stoned Age' is a New Web Series from Merry Jane
6
Female Skateboarding Videos
adidas Skateboarding's 'Nora' Features the Team's First Female Rider
5
Empowering Women-Only Networking Apps
The Present App Helps Women Form Empowering Social Circles
4
Gender Barrier-Breaking Colonels
Reba McEntire is the First Female to Play KFC's Colonel Sanders
3
Feminist Gaming Avatars
The Creators of 'Dots' are Releasing a Game with a Female Protagonist
2
Sci-Fi STEM Campaigns
EDF and Star Wars are Teaming Up for the 'Pretty Curious' Campaign
1
Historical Female Empowerment Campaigns
'This is Ann' Highlights the Struggles Women Have Faced
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Eco-Friendly Feminine Care Products
Reign Wellness Debuted Eco-Friendly Tampons
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Eco-Friendly Professional Apparel
Dana Bandi Debut Collection Redefines Power Dressing
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Chic Versatile Bags
Sol and Selene Revolutionizing Athleisure with Chic, Versatile Bags
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
AI Women's Health Assistants
Ema Provides Fast, Accurate and Empathetic Maternal Health Support
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
OB/GYN-Approved Activewear Brands
Oya Femtech Apparel Emphasizes Feminine Health and Comfort
Symbolic Jewelry Collections
Jane Win's 'PROTECT' Collection' is Full of Meaning
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Inclusive Elementally Inspired Jewelry
Every Wave Features Pieces Inspired by the Essence of Water
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Empowering Doll Fragrances
Barbie Eau de Parfum is a Fun and Uplifting Scent
Intergalactic-Themed Joint Accessories
Vivienne Westwood and Eastpak Join Forces on a Capsule
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Sci-Fi Skincare Vessels
SpoiledChild x Jeremy Scott Launched a Rocket-Shaped Collectible
Women-Empowering Self-Care Products
Emmeline Skin is a New Skincare Brand Based in Scottsdale, AZ
Tennis-Core Lifestyle Collaborations
Naomi Osaka x Etsy Present a Tennis-Centric Capsule
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Youthful Charm Bracelets
Claire's Partners with Ariella Maizer to Create a Capsule for Gen Zalpha
Dynamic Fall-Centric Jewelry
Veneta Carter Presents a New Series of Jewelry for Fall 2023
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Endocrine Support Skincare
Vice & Virtue Specializes in Endocrine Conscious Skincare
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Empowering Outdoor Apparel Brands
SENIQ Empowers Women Who Prioritize Both Fashion and Function
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Lifestyle Brand Jewelry Ranges
Laura Ashley Jewelry Includes a 60-Piece Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Intergalactic-Inspired Lifestyle Products
The Spacio Collection is Made up of Everyday Objects
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Sustainable Talisman Jewelry
The Pyrrha x Wicked Jewelry Collection Celebrates the Film's Themes
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Industrial Worker-inspired Fashion Capsules
Maharishi Draws Inspiration from Industrial Workwear
Women-Centric Accelerator Programs
Marshalls Has Introduced the Good Stuff Accelerator Program
Woman-Focused Workwear Collections
The Carhartt Women's Workwear Capsule Collection is Comfy
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Women-Celebrating Art Series
Matara & The Peninsula Bangkok Present Empowered by Her Story
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Festive Lifestyle Streetwear Capsules
AELIZA Presents the Fourth Autonomy Collection
Liberating Themed Fashion Capsules
AELIZA Presents its New Extensive Autonomy Capsule
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Airline Merchandise Capsules
Virgin Atlantic Launches a Merchandise Collection for Travelers
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Meaningful Jewelry Gifts
Bluboho X Fashionista Introduce a Timeless Gift for Your Future Self
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Sexual Wellness Product Launches
Head South Radio Releases Its Own Line of Wellness Products
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign