Nike's AGC Collection Introduced a Female-Focused Line
Ellen Smith — November 28, 2017 — Lifestyle
Nike's AGC (All Conditions Gear) line focuses on innovation and technical apparel, retailing style-forward sportswear that was dominantly designed for men. With its Force is Female campaign still in full swing, the brand announced the launch of a female-focused AGC collection, which features an array of stylish technical wear for women.
The collection is comprised of jackets, pants and accessories offered in a "contemporary color palette." The pieces are both playful and technical and range from boxy workout sweaters to over-sized trench coats and flexible workout pants.
Although the line is designed with female empowerment in mind, the brand's designers hope the apparel will appeal to all people, regardless of gender. The 'Nike Womens ACG Holiday 2017' will be available from December 9th.
The collection is comprised of jackets, pants and accessories offered in a "contemporary color palette." The pieces are both playful and technical and range from boxy workout sweaters to over-sized trench coats and flexible workout pants.
Although the line is designed with female empowerment in mind, the brand's designers hope the apparel will appeal to all people, regardless of gender. The 'Nike Womens ACG Holiday 2017' will be available from December 9th.
Trend Themes
1. Female-focused Sportswear - Opportunity for brands to innovate and create stylish technical apparel designed specifically for women.
2. Inclusive Design - Disruptive innovation opportunity to design apparel that appeals to all people, regardless of gender.
3. Contemporary Color Palette - Trend of using modern color schemes in sportswear design, creating visually appealing products.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel companies to tap into the growing market of female customers by offering stylish and technical products.
2. Fashion Retail - Opportunity for fashion retailers to expand their offerings by including female-focused technical sportswear in their collections.
3. Athleisure - Disruptive innovation opportunity for athleisure brands to create stylish and functional sportswear that can be worn both during workouts and in everyday life.
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