Wasted Paris Recently Launched Its First Line for Women
Riley von Niessen — June 15, 2017 — Fashion
Although men have largely been the focus of skate wear designers since the styles were first popularized, many, including Wasted Paris, have been adapting to increase their appeal among women, who've been flaunting the laidback attire more frequently in recent years.
An independent brand that was founded by two friends named Johan and Fang back in 2012, Wasted Paris' offerings have gained momentum due to their visibility in Paris' local skate scene. Like much of the brand's past offerings, its Spring/Summer 2017 collection for women features statement graphics, branding, and vivid colorways which make it instantly recognizable among dedicated skate wear fanatics.
Included in the collection are matching skirts and sports bras, long-sleeve shirts, accessories, and more.
An independent brand that was founded by two friends named Johan and Fang back in 2012, Wasted Paris' offerings have gained momentum due to their visibility in Paris' local skate scene. Like much of the brand's past offerings, its Spring/Summer 2017 collection for women features statement graphics, branding, and vivid colorways which make it instantly recognizable among dedicated skate wear fanatics.
Included in the collection are matching skirts and sports bras, long-sleeve shirts, accessories, and more.
Trend Themes
1. Female-focused Streetwear - Streetwear designers are extending their focus on women, integrating vibrant and statement graphics into their collections that cater to the increasing demand for female attire.
2. Matching Sets - Matching sets of skirts, sports bras, and accessories provide a new growth opportunity for streetwear designers exploring functional fashion for women.
3. Localized Skating Scenes - Localized skating scenes offer an innovative space for independent brands like Wasted Paris to tap into and attract potential customers.
Industry Implications
1. Fashion - Streetwear has become a growing industry, with emerging brands focusing on the increasingly popular skater aesthetic that caters to both male and female consumers.
2. Sports Apparel - Sports apparel companies have the opportunity to integrate functional and stylish streetwear into their product lines, catering to a potential market of female athletes and casual wearers alike.
3. Independent Brands - Smaller brands have a chance to tap into localized skate scenes and niche subcultures, providing distinctive designs that connect with their target audiences and gain a loyal following.
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