L’Occitane's Solidarity Balm Supports Female Entrepreneurship
Ellen Smith — October 5, 2017 — Social Good
References: ie.loccitane & beautyfashionfragrance
In honor of this year's international Women's Day, Cosmetic company L’Occitane introduced The Solidarity Balm -- a violet-scented, Shea butter-based salve that's promoting female entrepreneurship across the globe.
Both moisturizing and naturally protective, Shea Butter has been used globally as a must-have hair and skin staple. For the past 30 years, L’Occitane, has worked in partnership with 17,000 women in West Africa's Burkino Faso, to harvest and attain fair trade Shea butter. In light of this, the French beauty brand has launched several initiates to support the women of Burkino Faso -- with the vibrantly-packaged Solidarity Balm, being the most recent iteration. 100% of the limited-edition balm's proceeds are donated to support female leadership in Burkino Faso, with a series of projects and initiates designed to encourage and aid women entrepreneurs who reside where the brand sources its Shea Butter.
Both moisturizing and naturally protective, Shea Butter has been used globally as a must-have hair and skin staple. For the past 30 years, L’Occitane, has worked in partnership with 17,000 women in West Africa's Burkino Faso, to harvest and attain fair trade Shea butter. In light of this, the French beauty brand has launched several initiates to support the women of Burkino Faso -- with the vibrantly-packaged Solidarity Balm, being the most recent iteration. 100% of the limited-edition balm's proceeds are donated to support female leadership in Burkino Faso, with a series of projects and initiates designed to encourage and aid women entrepreneurs who reside where the brand sources its Shea Butter.
Trend Themes
1. Female Entrepreneurship Empowerment - The Solidarity Balm by L’Occitane that promotes female entrepreneurship across the globe represents a disruptive innovation opportunity in empowering women in business.
2. Sustainable Beauty Products - L’Occitane's fair trade Shea butter and its support of women entrepreneurs in Burkino Faso indicate a disruptive innovation opportunity in the market for sustainable and socially responsible beauty products.
3. Local Partnership and Collaboration - L’Occitane's partnership with the women of Burkino Faso in harvesting Shea butter for its Solidarity Balm presents an opportunity for similar local partnership models to drive innovation in industries such as cosmetics and beauty.
Industry Implications
1. Cosmetics and Beauty - The Solidarity Balm by L’Occitane that supports female entrepreneurship presents a disruptive innovation opportunity for the cosmetic and beauty industry to create socially responsible products.
2. Sustainable Fashion - L’Occitane’s sustainable and fair trade Shea butter production for its Solidarity Balm presents a disruptive innovation opportunity for the fashion industry to invest in socially responsible sourcing and manufacturing of materials.
3. International Development and Aid - L’Occitane’s support of women entrepreneurs in Burkino Faso through its Solidarity Balm presents a disruptive innovation opportunity for the international development and aid industry to promote economic empowerment and sustainability in local communities.
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