Disney's #DREAMBIGPRINCESS Campaign Features Real-World Kids
Laura McQuarrie — August 29, 2017 — Pop Culture
References: partners.disney & cosmopolitan
As part of the #DREAMBIGPRINCESS campaign it launched in 2016, Disney is now expanding its initiative with a photographic campaign. In collaboration with 19 female photographers from around the world, Disney is showcasing shots of real-world girls and women.
Some of the inspiring young role-models that have been photographed for the campaign include visionary entrepreneurs, cancer survivors, athletes and even young keynote speakers. Kate T. Parker, Annie Griffiths and Dani Sykes are some of the female photographers that lensed the empowering photos for the campaign.
As part of the #DREAMBIGPRINCESS campaign, Disney is asking social media users to share and like the photos, and it will donate to the United Nation's Girl Up campaign, which supports leadership and development programs for girls globally.
Some of the inspiring young role-models that have been photographed for the campaign include visionary entrepreneurs, cancer survivors, athletes and even young keynote speakers. Kate T. Parker, Annie Griffiths and Dani Sykes are some of the female photographers that lensed the empowering photos for the campaign.
As part of the #DREAMBIGPRINCESS campaign, Disney is asking social media users to share and like the photos, and it will donate to the United Nation's Girl Up campaign, which supports leadership and development programs for girls globally.
Trend Themes
1. Female Empowerment - The #DREAMBIGPRINCESS campaign and photography exhibit highlight the influence of real-world girls and women, creating opportunities for female empowerment initiatives.
2. Social Media Amplification - Disney's request for social media engagement for the #DREAMBIGPRINCESS campaign provides a unique opportunity to amplify social media engagement and connect with younger audiences.
3. Visual Storytelling - In collaboration with 19 female photographers, Disney's #DREAMBIGPRINCESS campaign and photographic exhibit offer a unique perspective on young role models through visual storytelling and presents new opportunities for content creators to tell impactful stories.
Industry Implications
1. Advertising - Advertising companies can use storytelling to empahsize the impact and benefit associated with overcoming adversities - thus allowing for growth and empowerment.
2. Technology - The call for social media amplification encourages tech-driven engagement innovations to drive brand awareness, as well as influence over the media landscape.
3. Non-profit - Through partnerships with #DREAMBIGPRINCESS, non-profit organizations can promote female leadership and development for girls.
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