The Names of Hourglass Cosmetics' 'Girl Lip Stylo' are Inspiring
Laura McQuarrie — January 21, 2017 — Fashion
References: hourglasscosmetics & hellogiggles
Lip products for women often receive lighthearted names that are cute, sweet or funny, but the shades in Hourglass Cosmetics' 'Girl Lip Stylo' have been chosen to be strong and empowering.
Names in the collection include Warrior, Liberator, Protector, Visionary and Innovator, each of which is being celebrated through the #GirlforGood campaign. With this campaign, girls and women are being invited to take a selfie wearing one of the lip shades and share it to the campaign website.
Hourglass Cosmetics' Girl Lip Stylo lipstick collection was inspired by Jenny Shimizu, a 90s supermodel who shook up the fashion world by challenging the norms of gender, age and race when she took part in runway shows and campaigns for big-name luxury brands. As Hourglass Cosmetics describes: "she’s a Protector, Futurist and Icon."
Names in the collection include Warrior, Liberator, Protector, Visionary and Innovator, each of which is being celebrated through the #GirlforGood campaign. With this campaign, girls and women are being invited to take a selfie wearing one of the lip shades and share it to the campaign website.
Hourglass Cosmetics' Girl Lip Stylo lipstick collection was inspired by Jenny Shimizu, a 90s supermodel who shook up the fashion world by challenging the norms of gender, age and race when she took part in runway shows and campaigns for big-name luxury brands. As Hourglass Cosmetics describes: "she’s a Protector, Futurist and Icon."
Trend Themes
1. Empowering Lipstick Collections - Hourglass Cosmetics' 'Girl Lip Stylo' collection features empowering shades with inspiring names, creating a trend towards stronger messaging in lip product marketing.
2. Selfie-based Campaigns - The #GirlforGood campaign invites girls and women to share selfies while wearing the empowering shades, establishing a trend towards user-generated content in beauty marketing.
3. Model Inspiration - The Girl Lip Stylo collection was inspired by and celebrates the empowering qualities of a model, setting a trend towards brand collaborations with inspiring women.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can adopt empowering messages and user-generated content strategies in their marketing campaigns for similar product lines.
2. Fashion - The fashion industry can collaborate with aspiring models who challenge gender, age, and race norms like Jenny Shimizu to launch empowering collections or lines.
3. Social Media Marketing - The success of the #GirlforGood campaign shows the potential for social media marketing in the beauty industry, setting trends for future social media-driven campaigns across industries.
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