City Girl Coffee Co. is a Female-Owned Brand to Raise Up Women in Coffee
Laura McQuarrie — December 26, 2017 — Lifestyle
References: citygirlcoffee & refinery29
City Girl Coffee Co. is a brand that makes a variety of coffee products, all with a specific purpose to empower women who work with coffee. The female-owned brand shines a light on the fact that coffee is part of an industry in which 70% of the work is performed by women.
City Girl sets itself apart as the only roastery in the United States that exclusively buys its beans from farms that are managed by women. To further support women in the industry, 5% of all profits made by City Girl are donated to Café Femenino and the International Women’s Coffee Alliance.
As a brand, City Girl Coffee Co. is proud to be "unapologetically feminine" and embraces bold packaging designs with fashionable chevron packaging and pink accents.
City Girl sets itself apart as the only roastery in the United States that exclusively buys its beans from farms that are managed by women. To further support women in the industry, 5% of all profits made by City Girl are donated to Café Femenino and the International Women’s Coffee Alliance.
As a brand, City Girl Coffee Co. is proud to be "unapologetically feminine" and embraces bold packaging designs with fashionable chevron packaging and pink accents.
Trend Themes
1. Female Empowerment - Brands can invest in exclusively buying from women-managed farms and donate a percentage of profits to women coffee worker initiatives to empower women in the coffee industry.
2. Gender Equality - Focusing on gender equality in the coffee industry and creating a brand that supports and uplifts women can be a unique selling point for coffee companies.
3. Social Responsibility - A coffee brand can make social responsibility their core mission by donating a percentage of profits to organizations that support women in coffee, while also exclusively purchasing coffee from women-managed farms.
Industry Implications
1. Coffee - The coffee industry can prioritize women-managed farms and women coffee worker initiatives, while creating a brand that emboldens women in the industry.
2. Women's Empowerment - By solely sourcing coffee from women-managed farms and donating a percentage of profits to women coffee worker initiatives, coffee companies can be part of a larger effort to empower women around the world.
3. Social Impact - A coffee brand can take a stand on social issues by focusing on supporting women in the industry, and use their platform to encourage other industries to do the same.
1.9
Score
Popularity
Activity
Freshness
