While drink pairings such as wine and cheese are already popular among consumers, restaurants and food companies are beginning to experiment with more unusual food and beverage couplings. More specifically, there has been a shift towards high-low drink pairings that make food and drink accompaniments seem more accessible to consumers.
When it comes to wine, cheese and cured meats no longer reign supreme as the ultimate accompaniments. Indeed, fine wines are now being enjoyed in restaurants alongside sweets such as donuts and cakes. At home, consumers are even pairing their wine with store-bought confections such as candy bars and packaged cookies.
Beyond wine, a number of creative drink pairings involve combining beer with unexpected dishes. In some cases, beer is being paired with traditional comfort foods such as burgers and pizza. However, other restaurants are serving up beer alongside unexpectedly sweet treats such as chocolate, cupcakes and even peanut butter sandwiches.
14 High-Low Drink Pairings

23
Candied Wine Pairings
amNewYork Suggests Candy Bar Chocolate and Wine Pairings

22
Boozy Fast Food Menus
The Mixed Eats Food Truck Offers Guinness-Spiked Burgers and Bailey's Donuts
21
Confectionery Beer Sets
This Tasting Set from Montezuma's Pairs Chocolate and Beer
20
Confectionery Beer Pairings
These Unusual Candy and Beer Pairings Complement One Another
19
Complementary Cookie Wine Pairings
Vivino Recommends Which Wines to Drink with Girl Scout Cookies
18
Wine-Paired Biscuit Sticks
Pocky's Newest Chocolate Biscuit Sticks Complement a Glass of Red Wine
17
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
16
Cheesy Beer Pairing Guides
This Cheat Sheet Shows the Best Beer and Cheese Couplings
15
Plant-Based Wine Pairings
Wine Folly's Guide to Wine Shares Vegan and Vegetarian Options
14
Boozy Ice Cream Pairings
Baskin-Robbins Created a List of Ice Cream and Beer Pairings
13
Alcoholic Burger Pairings
The Mandarin Oriental Singapore Serves Up Burgers and Burgundy
12
Chocolate Pairing Classes
These Classes Teach Consumers How to Pair Alcohol with Chocolate
11
Pastry Wine Pairings
The Leopard’s Leap Tasting Room Offers Donut and Wine Pairings
10
Imaginative Hotel Menu Pairings
This Hotel Offers Diners Unexpected Food and Beverage Pairings
9
Gin Pairing Workshops
This Masterclass Teaches How to Pair Tanqueray Gin with Juice
8
Brunch Beer Pairings
'Bacon, Eggs & Kegs' is a Beer Pairing Event That Begins at 11 am
7
Alcoholic Dessert Pairings
This Chef Goes Beyond Wine to Pair Her Desserts with Beer and Cider
6
Irish Stout Donuts
Aungier Danger Created a Chocolate Donut to Pair with a Pint of Guinness
5
In-Flight Wine Pairings
This Airline is Serving Up Wine and Cheese Pairings During Flights
4
Beer-Inspired Sausages
These Bratwurst Sausages are Designed to Be Paired with Certain Beers
3
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
2
Boozy Pizza Pairings
This Chain Offers Pizza and Wine Pairings at Most of Its Establishments
1
Discount Pairing Menus
The New 'Dine & Drink' Special Elevates the Casual Dining Experience
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Food Pairing Campaigns
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Club-Culture-Inspired Cheese Events
Eventbrite Debuts a 'Cheese Rave' in NYC
Soda-Inspired Fashion Collaborations
Dr Pepper x Lonely Ghost Debut 'Chateau Lonely'
Ketchup Chocolate Bars
Ketchup & KitKat Pairings on TikTok Inspired the KitKat'Chup Bar
Food-Inspired Candle Collections
The Campbell's® Releases Its Report Alongside Cheeky Candles
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Enhanced QSR Beverage Options
Chipotle Launches New Beverages to Pair with Its Meal Items
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
AI-Driven Direct-To-Consumer Platforms
Albertsons Offers Personalized Food and Beverage Products
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Autumnal Collaboration Cocktail Recipes
Jack Daniel’s and Inch's Cider Partnered for a New Drink
Coffee-Donut Goat Cheeses
Montchevre's Cold Brew & Donuts Goat Cheese Blends Sweet, Creamy Flavors
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Cabernet Salted Chocolate Bars
TCHO Chocolate and Clif Family Winery Collaborated on Napa Noir
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Whisky Gift Boxes
Bruichladdich x ButcherBox Curated Bundles for Holiday Gifting & Entertaining
Cheese-Infused Luxury Chocolates
The M. Cacao Fromage Chocolate Collection Has Eight Pairings
Collaborative Candy-Flavored Drink Mixes
The Candy Shop Cocoa Has Hershey-Inspired Flavors
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Video Game-Themed Drinks
Coco x Diablo IV Collaboration Recently Launched Across Canada
Flavorful Grilled Cheeses
Try Out Castello Cheese's Unique Recipes for National Grilled Cheese Day
Artisan Drinking Chocolate Mixes
Hotel Chocolat Drinking Chocolates Come in Two New Flavors
Cheese-Infused Dog Treats
Bocce's Bakery and Cheez-its Partnered for April Fool's Day
Non-Alcoholic QSR Beverages
A&W Introduces Labatt's Budweiser Zero at its Restaurants
Californian Low-Alcohol Wines
Arlow Delivers Healthier, Full-Flavor Experiences Without Compromise
Decadent Churro-Flavored Whiskeys
Bucked Up Whiskey Debuts Churro Flavored Whiskey
Exquisite Single-Malt Scotch Pairings
The Balvenie Enhances Summer Celebrations with Class
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Soda-Paired Pizza Deals
Pepsi Chase Cars Boost Pizza and Pepsi Pairings to Unlock Maximum Flavor
Non-Alcoholic Beer Pairing Kits
BERO and Emmy Squared Pizza Matched Non-Alcoholic Beer and Pizza
Pizza-Friendly Red Wines
[ yellow tail ] & Domino's Red Blend Enhances the Enjoyment of a Slice
Soda-Flavored Meat Snacks
Jack Link’s and Dr Pepper Partnered on Two New Snacks
Shoe-Dessert Collaborations
Milk Bar and Converse Teamed Up for the 'Converse by You' Campaign
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Cheese-Stuffed Pretzels
Combos Pizzeria Baked Pretzel Snack is Made with Real Cheese
Wine-Paired Snack Chips
Made for Drink and Brancott Estate Partnered for New Snacks
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
Unconventional Pizza Pairings
Yellow Tail x Domino’s create The Ultimate Wine & Pizza Pairing
Hot Honey Pizza Dips
Fresh Cravings' Hot Honey Pepperoni Pizza Dip Captures a Viral Pairing
Spicy-Sweet Cinema Snacks
Cinemark and Mike’s Hot Honey Partnered for Swicy Snacks and Drinks
Holiday-Inspired Beverage Sets
Cheerwine Debuts Holiday Punch and Cheerwine Holiday Ale
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
High-ABV Pickle Margaritas
BeatBox Beverages and Van Holten's Made a Big Papa Pickle Margarita
Italian Beer Partnerships
Peroni Nastro Azzurro & Giada De Laurentiis Promote Itallian Traditions
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Artisan Blue Cheese Chip Kits
Wine Chips' Blue Cheese Starter Kit is Ideal for Entertaining
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Pizza-Paired Tomato Wines
Tomato Wine by Pizza Hut Enhances the Triple Treat Box
Cheeky Brownie-Inspired Collaborations
The Maui Cookie Lady Joins Forces with MauiWine
Bakery Champagne Bars
Greggs Champagne Bar Pairs Savory Baked Goods with Glasses of Bubbly
Cinema-Inspired Chocolates
A24 Movie Chocolate Shares the Flavors of Beloved Theater Refreshments
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
Non-Alcoholic Blackberry Sangrias
Devil’s Foot Beverage Company Partners with Oskar Blues Brewery
Sour Candy-Inspired Beverages
Hudson-Leramo Beverage Group Partners with WARHEADS
Cookie-Paired Cheese Snacks
Sargento Fun! Balanced Breaks Come in Three Options
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Non-Alcoholic Burger Combos
A&W Restaurants Now Offer Budweiser Zero in Burger Combos
Store-Branded Flavored Cheeses
Aldi's Happy Farms Brand Offers a Trio of Booze-Flavored Cheeses
Premium Cooking Wines
Yo Mama's Free-From Cooking Wines Elevate Homemade Meals
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Pizza Charcuterie Boards
Pizza Hut Created an Aesthetically Pleasing Pizza Board for Pi Day
Mulled Wine Chocolate Bars
Raaka's Mulled Wine Bar Treats Chocolate Lovers to a Seasonal Flavor
Chocolate-Paired Wine Kits
Vinebox's February Box Explores Chocolate and Wine Pairings
Low-Alcohol White Wines
Bread & Butter Wines' Sliced Chardonnay is Low in Calories & Alcohol
Trendy Grocery Products
Aldi’s Sweet and Spicy New Launches are Hot Honey-inspired
Branded Dairy Recipes
Dairy Farmers of Ontario Reveals New Dairy Stats and Meal Ideas
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Cinco de Mayo Nacho Platters
Old Chicago Pizza's Cinco Beer Tour Features New Nachos Grande
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Y2K Cocktail Menus
Le Syndicat's SY2K Reimagines 2000s Favorites for Sophisticated Palates
Festive Cracker Pairings
Kellanova's Cracker, Meat & Cheese Pairings Elevate Holiday Entertaining
High-ABV Premium Cocktails
Avenue 8's Lightly Sparkling Cocktails Feature Organic Spirits & 8% ABV
Stake-Paired Wine Launches
Omaha Steaks Joins Forces with Laithwaites Wine
Savory-Sweet Snack Packs
Olli Snack Packs Conveniently Combine Salami, Cheese & Fruit
Celebrative Cocktail Menus
Jade Yorkville Reigns Offers Festive Champagne-Based Cocktails
Collaborative Low-Alcohol Beers
Small Beer Blanche Was Created with Sorted Food
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Seasonal Wine Tasting Experiences
Clif Family Winery Celebrates Its 20th Anniversary
Aromatic Whipped Dips
Castello Whipped Dips Pair Imported Danish Cheese, Herbs and Spices
Flavor-Infused Cheese Ranges
These Saputo Cheeses Come in Five Varieties
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Savory Cocktail Dips
An Elegant Bar Order Inspired Chelsea Living Room's Dirty Martini Dip
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Canine-Friendly Restaurant Menus
Café Villa Serves Up Dog Dinners and Non-Alcoholic Beers
Refreshing Light-in-Alcohol Wines
Kim Crawford Highlights Two Full-Flavored Wines for the Holidays
Hot Honey Wine Vinegars
Hot Honey Wine Vinegar Enhances Everything from Cocktails to Vinaigrettes
BBQ-Style Charcuterie Kits
The BBQterie Kit Builds Smoky, Savory Grazing Boards
Meat-Focused Wine Ranges
The Butcher’s Cellar Wine is Targeted Towards Meals with Meat
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Craft Beer-Paired Pizza Experiences
Tony Gemignani Teams Up with Black Hammer Brewing Company
Gin-Paired Popcorn Snacks
Popcorn Kitchen & Craft Gin Club Joined Forces to Delight Gen Z
Wine-Infused Savory Seasonings
Melting Pot’s Garlic & Wine Seasoning Incorporates Wine Powder
Wine Personality Test Kits
Vinebox's Wine-eagram Tasting Kit Supports Self-Discovery
Affordable Globally Sourced Wines
Asda Wine Atlas Provides a Journey Around the World Through Wine
Cotton Candy Bacon Beers
This Blonde Ale Offers a Tantalizing Trip Through Festive Flavor Profiles
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Wine-Paired Chocolate Gifts
The In Good Taste Wine + Chocolate Gift Set is Packed with Treats
Indulgent Sports Bar Sandwiches
These Buffalo Wild Wings Sandwiches Come in Two Options
Premium Sparkling Teas
Copenhagen Sparkling Tea Pairs Exceptionally with Dessert
Champagne Cheddar Bakes
Aldi's Rich, Creamy Cheddar Bake is an Affordable Luxury for Valentine's
Dealcoholized Wine Pairings
Moderato's Cuvée Révolutionnaire is Made with True2Aroma Technology
Low-Cost Cafe Meal Menus
The Starbucks Pairings Value Menu Starts at $5
Climate-Conscious Cocktails
Fura's Journal of Future Foods Menu Explores Specific Ingredients
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
University Team-Supported Beverage Partnerships
GoodDays Partners with Kennesaw State University
Organic Wine Tasting Initiatives
Avaline & Williams Sonoma Mark the Start of the Summer Season
Seasonal On-Tap Cocktails
The Honey Moon Cocktail Bar Introduced a Series of Seasonal Flavors
Prosciutto-Wrapped Cheeses
This Meat and Cheese Combination Will Enhance your Charcuterie Game
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Fried Chicken Cocktails
Japanese Cooking Techniques Inspired Shinji’s Savory Karaage Cocktail
Dirty Martini Spritzes
Food & Wine's Dirty Martini Spritz is a Lower-ABV Riff on the Martini
Boozy Easter Chocolates
Compartés' Dark Chocolate Easter Bunny is Whiskey-Infused & Gold-Flecked
Comforting Bacon-Themed Menus
Buffalo Wild Wings Just Unveiled Its Ultimate Bacon Menu
Wine-Soaked Goat Cheeses
The Drunken Goat is a Semi-Firm Cheese Bathed in Red Wine
Artisan Cheese Pairing Sets
Rogue Creamery's Winners Circle Gift Set Boasts Premium Accompaniments
Craft Pizza Restaurant Flavors
Your Pie Announced its 'Craft Series' of Pizza and Wing Flavors
Single-Serve Brunch Wines
Vinebox's Brunch Tasting Box Pairs Reds, Whites and Rosé with Dishes
Regional Italian Wine Kits
Vinebox's Ciao Bella Shares a Journey of Italy's Celebrated Vinyards
Sake Cocktail Menus
Kioku Sake Bar's New Menu Spotlights Japan's Rich, Diverse Flavors
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Snackable Martini Cocktails
Bar Valentina Serves The Snack Size Happy Hour with a “Teeny ‘Tini”