Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Exquisite Single-Malt Scotch Pairings

Clean the Sky - Positive Eco Trends & Breakthroughs

The Balvenie Enhances Summer Celebrations with Class

— July 22, 2024 — Lifestyle
The Balvenie is inviting Canadians to enhance their summer experience with a selection of single-malt scotch pairings. The brand calls attention to three of its highly sought-after expressions — the Balvenie DoubleWood 12-Year-Old, the Caribbean Cask 14 Year Old, and the Sweet Toast of American Oak. Each whisky is crafted with distinct notes and characteristics, providing a range of flavors that complement summer dishes.

The DoubleWood 12 Year Old is noted for its rich, mellow flavors and hints of honey, vanilla, and sherry. As a pre-meal aperitif, this expression goes perfectly with handcrafted cheese and charcuterie board. The Caribbean Cask 14 Year Old, on the other hand, features sweet, creamy toffee and fruity notes that go well with prosciutto and melon. Finally, the Sweet Toast of American Oak presents a honeyed profile that pairs well with tapas and oysters.

The Balvenie's expert food and single-malt scotch pairings highlight the brand's expertise, the versatility of its spirits, and its focus on traditional craftsmanship.

Image Credit: The Balvenie
Trend Themes
1. Gourmet Scotch Pairings - Scotch brands are enhancing the culinary experience by introducing specialized food pairings that bring out the flavor profiles of their spirits.
2. Seasonal Beverage Marketing - Brands are strategically highlighting seasonal drinking opportunities to create a sense of occasion around their products, especially during summer celebrations.
3. Craftsmanship-focused Branding - Premium spirit brands are emphasizing their traditional craftsmanship and unique aging processes to distinguish their products in a competitive market.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is leveraging detailed pairing guides and the artisanal qualities of spirits to appeal to a more discerning customer base.
2. Fine Dining - High-end restaurants and catering services are incorporating premium spirit pairings into their menus to elevate the dining experience.
3. Luxury Goods - The luxury goods sector is seeing an uptrend in consumers seeking meticulously crafted products that offer both unique experiences and exclusivity.
7.6
Score
Popularity
Activity
Freshness