Baskin-Robbins Created a List of Ice Cream and Beer Pairings
Laura McQuarrie — June 18, 2016 — Lifestyle
References: prnewswire & brandeating
In celebration of Father's Day and the beer mug-shaped ice cream cake that it created to mark the occasion, Baskin-Robbins teamed up with All About Beer Magazine to share a special ice cream and beer pairing guide.
The guide shares a list of 10 popular ice cream flavors and suggests types of beer that would pair well with them. Examples include enjoying Mint Chocolate Chip alongside a coffee porter or a stout, as well as Baskin-Robbins' Jamoca Almond Fudge with a refreshing blueberry ale. This adult-targeted campaign from Baskin-Robbins will inspire its consumers to see its offerings in a new light.
With the expansion of beer culture, a number of accessible high-low beer pairings have been suggested to enhance the consumption of inexpensive snacks like candy, chocolate bars, potato chips and pizza.
The guide shares a list of 10 popular ice cream flavors and suggests types of beer that would pair well with them. Examples include enjoying Mint Chocolate Chip alongside a coffee porter or a stout, as well as Baskin-Robbins' Jamoca Almond Fudge with a refreshing blueberry ale. This adult-targeted campaign from Baskin-Robbins will inspire its consumers to see its offerings in a new light.
With the expansion of beer culture, a number of accessible high-low beer pairings have been suggested to enhance the consumption of inexpensive snacks like candy, chocolate bars, potato chips and pizza.
Trend Themes
1. Boozy Ice Cream Pairings - The trend of pairing ice cream and beer continues to grow, providing opportunities for unique flavor combinations.
2. Beer and Snack Pairings - Pairing beer with snacks like candy, chocolate bars, potato chips and pizza is becoming more popular, inspiring the creation of new, unexpected flavor combinations.
3. Adult-targeted Food Pairings - Targeting adult consumers with food and beverage pairings can introduce them to a new way of enjoying traditional treats.
Industry Implications
1. Ice Cream - The ice cream industry can expand its offerings and target adult consumers by exploring beer pairings and creating their own guides.
2. Beer - The beer industry can expand its market by providing recommendations for pairing their products with food, including ice cream.
3. Snack Foods - The snack food industry can collaborate with the beer and ice cream industries to create exciting new flavor combinations for consumers to enjoy.
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