Bread & Butter Wines' Sliced Chardonnay is Low in Calories & Alcohol
Laura McQuarrie — April 4, 2024 — Lifestyle
References: breadandbutterwines & wineindustryadvisor
Bread & Butter’s classic Chardonnay is one of the brand’s top-performing varietals and Sliced Chardonnay is a bright, well-balanced wine with just 85 calories per serving and 9% ABV. This white wine is full of tropical fruit notes, a hint of almond and rich vanilla, and it speaks to a new generation of wine drinkers interested in moderation and mindful consumption.
"Our consumers are consciously making decisions to moderate their consumption and we want to be where our consumers are going," said Patrick Cramb, VP of Global Marketing for Bread & Butter Wines, "By mirroring the classic Bread & Butter Chardonnay taste profile, we are providing a familiar style to current fans, while also bringing in new shoppers with a wine that truly tastes like the varietal it represents."
Bread & Butter Sliced is the first subline for Bread & Butter.
"Our consumers are consciously making decisions to moderate their consumption and we want to be where our consumers are going," said Patrick Cramb, VP of Global Marketing for Bread & Butter Wines, "By mirroring the classic Bread & Butter Chardonnay taste profile, we are providing a familiar style to current fans, while also bringing in new shoppers with a wine that truly tastes like the varietal it represents."
Bread & Butter Sliced is the first subline for Bread & Butter.
Trend Themes
1. Low-calorie White Wines - Exploring ways to create white wines with reduced calories presents an opportunity to cater to health-conscious consumers seeking lighter options.
2. Moderation-focused Wine Consumption - The rise of moderation-focused wine consumption taps into a growing trend of mindful drinking habits among consumers.
3. Varied Wine Taste Profiles - Introducing white wines with diverse taste profiles appeals to a new generation of wine drinkers looking for unique and flavorful options.
Industry Implications
1. Wine & Spirits - Innovations in low-alcohol and low-calorie white wines open doors for transformation within the wine and spirits industry.
2. Food & Beverage - Addressing the demand for moderation-focused wine options creates opportunities for collaboration and product diversification in the food and beverage sector.
3. Lifestyle & Wellness - The intersection of wine consumption with wellness trends presents an emerging market for lifestyle and wellness industries to explore novel offerings.
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